COM 352 Week 1 Individual Assignment Public Relations Roles and Responsibilities Matrix COM 352 Week 2 Individual Assignment Publics and Messaging COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper COM 352 Week 3 Individual Assignment Public Relations Messaging Paper COM Week 4 Learning Team Assignment Crisis Communication Presentation Part I COM Week 4 Learning Team Assignment Crisis Communication Presentation Part 2 COM 352 Week 5 Learning Team Assignment Community Relations and Reputation Management COM 352 Week 5 Individual Assignment Public Relations Ethics Comic Strip
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COM 352 ENTIRE COURSE
COM 352 Week 1 Public Relations Roles and Responsibilities Matrix
Directions: Review the example in blue. Then, enter the name of the organization you selected as well as two goals for that organization. Enter relevant information about the selected organization in the remaining columns and answer the questions following the table
COM 352 Week 2 Assignment Publics and Messaging
COM 352 Week 3 Individual Team Assignment Public Relations Messaging Paper
Create messaging for five of the selected organization’s publics in the scenarios outlined below. Choose one message delivery method per public.Review the example press release located on your student website for an example of one type of messaging for this assignment.Internal publicsEmployees: Promote a new green ecological awareness campaign.Shareholders: Announce the new chief executive officer to shareholders. Refer to the Public Relations Internet Challenge in Ch. 18 of The Practice of Public Relations for information about investor relations.
COM 352 Week 3 Learning Team Assignment Public Relations Messaging Paper
COM 352 WEEK 4 LEARNING TEAM ASSIGNMENT CRISIS COMMUNICATION PRESENTATION PART 2
Research the business assigned to your team this week and
Describe a possible crisis it might face.
Create a mini crisis communication plan for communicating to the organization’s key publics in a Microsoft® PowerPoint® presentation (minimum 6 slides).
Refer to Ch. 19 under Planning in a Crisis of The Practice of Public Relations for useful information.
Use the Virtual Organization link on the student website to access information about a virtual business.Click the Businesses tab at the top of the screen.Click the name of the specific business, such as Riordan Manufacturing, Huffman Trucking, Kudler Fine Foods, Baderman Island, Kelsey, Patton Fuller Community Hospital, Northwest Community College, or Berry’s Bug Blasters.Select one of these organizations as the basis for this assignment.
COM 352 WEEK 4 LEARNING TEAM ASSIGNMENT CRISIS COMMUNICATION PRESENTATION PART I
COM 352 WEEK 5 INDIVIDUAL ASSIGNMENT PUBLIC RELATIONS ETHICS COMIC STRIP
Select an organization with which you are familiar from the University Library or the Internet.
Create a comic strip, using a Microsoft® PowerPoint® presentation and clip art from the Internet, in which you include scenarios that compare and contrast the responsibilities and potential conflicts of public relations practitioners.
Prepare a 350-word summary, in addition to your comic strip, in which you compare and contrast the responsibilities and potential conflicts of the public relations practitioner in the comic strip you created.
Use the University of Phoenix Material: Public Relations Communication Tools Outline, located on your student website, to complete this assignment.
COM 352 WEEK 5 LEARNING TEAM ASSIGNMENT COMMUNITY RELATIONS AND REPUTATION MANAGEMENT
Review The Rise and Fall and Rise of Queen Martha case study in Ch. 4 of The Practice of Public Relations. In your Learning Team, consider how you might answer the questions at the end of the case study.