Engineering Workforce Development

1. Engineering Workforce Development

2. Executive Summary ASME will foster a broader, competent, vibrant and more diverse engineering workforce with sustained engagement in ASME over all career stages.

3. Strategy Statement – Engineering Workforce Development Short Version • ASME will foster a broader, competent, vibrant and more diverse engineering workforce with sustained engagement in ASME over all career stages. Statement • ASME will foster a broader, competent, vibrant and more diverse engineering workforce with sustained engagement in ASME over all career stages. We will achieve this by promoting public awareness of the value of the engineering profession, expanding the capacity of the engineering workforce, improving retention in the profession and ASME, and increasing technical competency. 3

4. Workforce Development Index • Participation in ASME training has increased from 5,319 in the first half of FY10 to 6,767 in the first half of FY11 • Visits to the asme.org website have increased 10.4% in the first half of FY11 compared to the first half of FY10 • Student membership has increased from 23,065 on Dec. 31, 2009 to 27,626 on Dec. 31, 2010 +11% +8% +14% +19% Details on the Workforce Index are shown on the next slide.

5. Workforce Development Workforce Development Index • Weighted index of ASME workforce-related activities (weighting factor indicated): • Expand Pipeline • Participation in student conferences (100) • Participation in I-Show and HPV (100) • Student participation in e-mentoring (50) • Student members (10) • Pre-college web visits (.01) • Improve Retention • Number of student members retained as student members (20) • Number of graduating undergraduate student members transitioning to industry and/or graduate school and staying as members (20) • Number of professional members retained (20) • Early career participation in e-mentoring (10) • Increase Competency • Number of ASME Owned courses (500) • Participation in training programs (25) • Individuals certified (25) • Number of ASME Books purchased (25) • Visits to ASME web pages (.05) • Calculated as sum of (number of occurrences) x (weighting factor) for each activity above • Total EWD Index is the sum of the three indices above

6. Workforce DevelopmentQ2 Highlights • BSC Workforce Related Measures • S2 Early career members – The Q2 actual of 17,039 early career members exceeded the target of 16,804. • I2 New courses and certificate programs in energy related sectors – We have developed 2 new ASME licensed courses or certificate programs in energy related sectors YTD and the Q2 target was 3. The goal for the fiscal year is 5. Development of several energy-related courses is in progress and expected to be on plan by Q3. • I5 Students participating in ASME project oriented learning – Most of the activity in this area comes in Q4. The participation in the Student Design Competition at the Congress and the Latin America Human Powered Vehicle Competition has met the 5% growth target. • Expand Pipeline • The Inspire Innovation workshop for pre-college teachers at the Vancouver Congress attracted 75 participants, one of the largest turnouts in the history of this program • Improve Retention • The Old Guard and ASME Foundation combined forces for a joint reception at the ASME Congress. These units held separate receptions in the past. • Increase Competency • Working on non-destructive examination and NQA Auditor personnel certification programs. • An additional 49 e-books were added in Q2 to the list available for institutional/library subscribers, which now totals 95.

7. Workforce DevelopmentUpcoming Activities • Expand Pipeline • Interactive website and smartphone materials for pre-college students • Implementation of Vision 2030 Mechanical Engineering Education Report • Increase in Diversity Action Grants • Work began on being lead society for E-Week 2012, including getting commitment from Battelle to be the corporate sponsor • Improve Retention • Student Professional Development Conferences Futures Team developing new model for student conferences • Development of programs at community colleges • Expansion of Innovation Showcase • Summit of ASME Foundation, ASME Auxiliary, Old Guard, Centers, and K&C Leadership to discuss financial aid and fund-raising programs • Early Career Global Reach Project to develop webcasts • Increase Competency • New asme.org site to be launched in March • 12 Amazon Kindle e-books planned for FY11 • Nanotechnology self-study courses to be offered on or before June 2011

8. K-12 (teacher, counselor, parent, and student) outreach (Centers) Outreach to women and under-represented minorities to pursue ME (Centers) Increase value of ASME membership to early career engineers (K&C, Centers, Membership) Expand reach of courses and certificate programs (S&C) Engineering Workforce Development – High Priority Ongoing Programs

9. Appendices: • Team Charge and Structure • 2. Workforce Development Long Term and FY12 Balanced Scorecard Objectives, Measures and Targets for the ASME Enterprise • 3. Workforce Development Portfolio Management Framework • 4. Top Opportunities • 5. Portfolios of Existing ASME Programs • 6. Data on Engineering Enrollments and ASME Student, Early Career Participation, and Training and Development • 7. Bullet Points from Voice of the Customer survey

10. Appendix 1: Team Charge and Structure

11. Expand the engineering workforce pipeline Improve retention in the profession and in ASME Increase effectiveness and technical competency of the workforce Engineering Workforce Development Team Charge

12. SEQUENCE OF EFFORT OF THE ENGINEERING WORKFORCE DEVELOPMENT TEAM LIST TOP OPPORTUNITIES DEVELOP ACTION PLANS IDENTIFY GAPS AND LINKAGES CRAFT STRATEGYSTATEMENT ASSESS CURRENTPORTFOLIO THE TEAM WILL FULFILL THE STRATEGY STATEMENTBY FILLING GAPS THROUGH THE • DEVELOPMENT OF NEW PROGRAMS • ENHANCEMENT OF EXISTING PROGRAMS • SUNSET OF OBSOLETE PROGRAMS • ESTABLISHMENT OF BETTER LINKS BETWEEN EXISTING PROGRAMS

13. Engineering Workforce Development-Strategy Execution Team Organization Pre-College and College Student Steering Committee We have added task forces to address gaps and will sunset them as they complete their projects * Indicates the four major portfolio areas

14. Engineering Workforce Development Strategy Execution Team Core Team Clark McCarrell and Dave Soukup, co-chairs Rick Dellinger Burt Dicht Jen Jewers Bill Nott Jackie Oppenheim Madhu Rangi Rob Pangborn, Board of Governors Liaison

15. Value Chain Engaging K-12 stakeholders to get new students interested in engineering Providing technical training and leadership opportunities Providing technical training and leadership opportunities Delivering project and team-based learning to students Bridging students to early career engineers Growing Educated & Creative Workforce Advocacy & Public Policy Philanthropic fundraising Collaborations with other organizations

16. ASME’s Lifelong Relationship Map with ME’s K-12 College Entry Level Mid- Career Prof or Exec Retirees Entry Level + 5 Technical Seminars and Conferences Technical Content and Information Workshops for Teachers Student Competitions ASME Journals and Books Live Training Courses eLearning engineeringforchange.org Community: Membership, Leadership and Volunteering Outreach with Partner Organizations’ Competitions Student Professional Development Conferences A sample of ASME’s Engineering Workforce Development Programs Entire portfolios shown in Appendix Participation in Code Committees Professional Practice Curriculum Career Resources and Job Search Certifications Partner with Universities to recruit ME students Financial Aid E-mentoring

17. We need to have better connections among our programs K-12 College Entry Level Mid- Career Prof or Exec Retirees Entry Level + 5 Technical Seminars and Conferences Technical Content and Information Workshops for Teachers Student Competitions ASME Journals and Books Live Training Courses eLearning engineeringforchange.org Community: Membership, Leadership and Volunteering Outreach with Partner Organizations’ Competitions Student Professional Development Conferences OBJECTIVE – To link programs to keep flow through the pipeline. Arrows show a sample of potential links. Participation in Code Committees Professional Practice Curriculum Career Resources and Job Search Certifications Partner with Universities to recruit ME students Financial Aid E-mentoring

18. Program Linkages – SAMPLE POSSIBILITIES Eliminate mindset that programs are discrete in favor of a cohesive portfolio of linked programs

19. Organizational approach to work force development Opportunities for individuals from pre-college through end of career for enhancing professional growth and development Build partnerships to increase effectiveness & impact of ASME’s initiatives

20. Leveraging ASME’s capabilities to deliver value to and promote professionalism among engineers Cultivate interest and recruit pre-college students Enhance student learning and provide academic support Engage early career engineers and deliver excellent experience Support continuing education and engagement in professional activities Knowledge Continuum Opportunities for individuals from pre-college through end of career for enhancing professional growth and development Build partnerships to increase effectiveness & impact of ASME’s initiatives

21. Appendix 2: Workforce Development Long Term and FY12 Balanced Scorecard Objectives, Measures and Targets for the ASME Enterprise

22. LONG TERM - Engineering Workforce Development - ASME will foster a broader, competent, vibrant and more diverse engineering workforce with sustained engagement in ASME over all career stages. Note: Subject to annual review and update 22

23. FY12 - Engineering Workforce Development - ASME will foster a broader, competent, vibrant and more diverse engineering workforce with sustained engagement in ASME over all career stages. 23

24. Appendix 3: Workforce Development Portfolio Management Framework

25. Workforce Development Portfolio: Purpose of the Management Framework • To answer key business questions about WFD Portfolio: • What are the key drivers for growth in Workforce Development Index? • How do expansion of pipeline, improvement in membership retention, and improvement in ASME constituents’ competency indices play contribute to improvement of the WFD Index? • What is the revenue generated by the Training Portfolio in FY11? • What is the community engagement (engagement in activities, participation in technical committees, number of codes committees, number of content providers, number of active sections, etc.) in FY11? • What is product usage (number and type of products/services sold, number of participants in conferences, competitions, training courses, events, certifications etc., ) in FY11? • What is the demographic information and repeat rate about the users of ASME Products portfolio in FY11? Robust Workforce Development Portfolio Management Framework

26. Workforce Development Portfolio Management Framework Project Scope • Functions Included • Framework for WFD portfolio management system • Data attributes, product list, standard definitions for classification system • Framework Prototype • Functions Not Included • Integration with TIMSS and Great plains • Dynamic update of data • Analysis and recommendations on growth and management of WFD Portfolio • Key Deliverables • WFD team targets for FY’12 • Requirements for WFD portfolio management framework • Prototype of WFD portfolio management framework • Plan • Product Managers will provide informational content about the products • Portfolio management team will develop the classification scheme that governs the portfolio management system • Portfolio management team will develop the prototype for the system              

27. Development Plan for WFD Portfolio Management Framework

28. Workforce Development Portfolio Management Framework: Data Attributes WFD Portfolio management framework will include following attributes: • Financial attributes • Demand, revenue, cost and margin data where appropriate for 2 most recently completed fiscal years • Classification attributes • Type of Product: Technical, Seminars and Conferences, Publications, Training courses, Workshops, Competitions, mentoring etc. • Type of Segment: K-12, College, Entry level, Mid Career, industry Professional/Executive (small medium, large co.), Retired, Self employed, academicians, regulatory bodies • Type of Content: Career, Community, Technical, Non Technical • Type of Energy: nuclear, fossil, alternative, renewable • Type of Technology: energy generation, transmission, transportation, storage, efficiency, disposal etc, • Type of delivery mechanism: Live, Online, Self study, publications, wireless, interactive games, social media etc. 3. Community engagement attributes • Geographic and Professional; Outreach with other organizations through competitions, participation in Technical committee, codes committee, editorial board, division, CRTD committee, etc. 4. Product stage of development • Plans for implementation • Product general ledger number • Sector/product manager responsible for product development & maintenance

29. Next Steps • Follow the proposed plan to develop WFD Portfolio Management Framework • Regularly update WFD team on the progress

30. Appendix 4: Top Opportunities

32. Segments Served by Top Opportunities PRE-COLLEGE COLLEGE EARLY CAREER PROFESSIONAL Cultivate STEM Work with Educators Strengthen linkages Strengthen Impact on Early Career Mentoring Work with industry Continuing Education ASME Codes in Universities Top Opportunities

41. Appendix 5: Portfolio of Existing ASME Programs

42. The ASME Pre-College Student Experience Portfolio • Career Resources and Job Search • Diversity Action Grants for ASME Student Sections • Subcontract with Michigan Tech on High School Enterprise Research • Partnership with Penn State on Project to Recruit Females for ME degrees • Technical Content and Information • Inspire Innovation Workshops for teachers and engineers • Lesson plans • Training sessions and exhibits at teacher and counselor conventions • Position statements • ASME Content Vehicles and Other Resources • Pre-College Website • Career Guidance Brochures • Design Squad Television Show • Heroes of Engineering Comic Book • Listing of engineering camps on asme.org • Community: • Networking, Leadership and Volunteering Direct Outreach to schools, science fairs, competitions run by ASME partners such as: • Boy Scouts • Engineer Your Life • Engineers Without Borders • FIRST Robotics • JETS (Junior Engineering and Technical Society) • Girl Scouts • National Engineers Week • Project Lead the Way • STEM Education Coalition • United Engineering Foundation

43. The Student Experience Portfolio • Career Resources and Job Search • Job Search • Job Board and Database • Career Center on asme.org • Career Awareness • Early Career Forums • Company Internships • Washington Internships for Students of Engineering • Division and Institute Internships • Professional Practice Curriculum • Financial Aid • Scholarships • Loans • Graduate Teaching Fellowships • Recognition • Charles T. Main Award • Arthur L. Williston Award • Technical Content and Information • Events • Early Career Technical Seminars and Conferences • Technical Conferences • Innovation Showcase • Short Courses • Leadership & Non-technical Skills • Student Section Volunteer Leadership Positions • Student Sections Committee Volunteer Leadership Positions • Student District Operating Board Volunteer Leadership Positions • Student Leadership Seminars • Technical and Business Skills • Professional Practice Curriculum • Old Guard Oral, Poster & Web Design Competitions • Student Design Competition • Human Powered Vehicle Competition • Human Powered Submarine Competition • Division Design and Paper Competitions • ASME Content Vehicles and Other Resources • ME Today e-newsletter • Student Center webpage • ME magazine • E-library • ASME Journals • Conference Proceedings • Technical Books and Manuals • Standards and Certification • Membership Benefits and Discounts • Community: • Networking, Leadership and Volunteering • Geographic • Student Section Activities • Professional Section Activities • Professional • Technical Division and Institute Activities • Student Professional Development Conferences • Society-level events • Partnership with Engineers Without Borders

44. The Early Career Engineer Experience Portfolio • Career Resources and Job Search • Job Board • Career Center • Professional Practice Curriculum • E-Mentoring • Personnel Certification • Technical Content and Information • Early Career Technical Seminars and Conferences (ECE targeted, industry specific) • Technical Conferences (non-ECE targeted, discipline specific) • Training Courses on Technical Topics • E-Library • ASME Journals and Books • Codes & Standards • ASME Content Vehicles and Other Resources • ME Today e-newsletter • Early Career Center webpage • ME Magazine • ASME News • Membership Benefits and Discounts • Community: • Networking, Leadership and Volunteering • Local Section Activities and Programs • Technical Divisions Activities and Programs • Training Courses on Management and Leadership • ECLIPSE Internship

45. The Professional Engineer Experience Portfolio • Career Resources and Job Search • Job Board • Career Center • Professional Practice Curriculum • E-Mentoring • Personnel Certifications • Technical Content and Information • Live Training Courses on Technical Topics • eLearning Courses on Technical Topics, Management, and Leadership • E-Library • ASME Journals and Books • Codes & Standards • Technical Seminars and Conferences • Technical, Managerial and Ethical Topics related to licensure • ASME Content Vehicles and Other Resources • ME Magazine • ASME News • Membership Benefits and Discounts • Community: • Networking, Leadership and Volunteering • Participation in ASME Code Committees • Local Section Activities and Programs • Technical Divisions Activities and Programs

46. Appendix 6: Data on Engineering Enrollments and ASME Student, Early Career Participation and Training and Development

47. From “Profiles of Engineering and Engineering Technology Colleges” – ASEE 2009 Edition

48. From “Profiles of Engineering and Engineering Technology Colleges” – ASEE 2009 Edition

49. From “Profiles of Engineering and Engineering Technology Colleges” – ASEE 2009 Edition

50. From “Science and Engineering Indicators 2010,” National Science Foundation