Brides against breast cancer
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Brides Against Breast Cancer. Kamille Laffins Amber Morrison Melissa Nava Jessica Nyquist Kristina Pearson Anne Sullivan. The Organization. Mission: to help ensure that people impacted by cancer have the resources and information they need in their battle with cancer Overview

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Brides against breast cancer

Brides AgainstBreast Cancer

Kamille Laffins

Amber Morrison

Melissa Nava

Jessica Nyquist

Kristina Pearson

Anne Sullivan

The organization
The Organization

  • Mission:

    • to help ensure that people impacted by cancer have the resources and information they need in their battle with cancer

  • Overview

    • an organization (for-profit) that sells wedding gowns and organizes other fundraisers to provide free cancer services,support, and programs to cancer patients and their families

The organization cont
The Organization (Cont.)

  • Center for Building Hope (CBH)

    • Wholly owned affiliate of BABC

    • Making cancer services and information available to everyone free of charge

    • The income from BABC makes it possible for the Center for Building Hope to offer it’s free services

      • 80% of BABC proceeds go to helping cancer patients and providing services for patients, and families.

The event
The Event

  • A typical event hosts 100-300 guests

  • Each brides brings one guest

  • Nationwide Tour of Gowns

    • 51 shows planned for 2014

  • An admission ticket costs $30-$40

    • This includes one guest

    • Additional guests cost $20-$30

    • Cost depends on show location

The event cont
The Event (Cont.)

  • Minneapolis Show

    • Low attendance made it difficult to stay busy

  • Tasks

    • Putting dresses away

    • Helping package dresses up

    • Getting them ready for transport

    • Greet brides

    • Assist brides trying on dresses

    • Dressing room assistant

    • Personal Shopper

The event cont1
The Event (Cont.)

  • Packing up dresses for transport

Dresses ready for transportation. Retrieved from

The dresses
The Dresses

  • Dresses cost an average of $600.00

    • Designer dresses available

    • Money raised goes to BABC

  • An average of 20 dresses are sold each show

    • All dresses are donated by manufacturers, brides, designers, and bridal retailers

  • Veils, tiaras, and jewelry also available

  • Boutique located in Sarasota, FL

    • Show room is 3,500 sq. ft.

    • Prices range from $99 to $3,900

    • Sizes range from 4-18

The dresses cont
The Dresses (Cont.)

Dress racks. Retrieved from

Designer dress. Retrieved from

Maggie Sottero Designer Dress. Retrieved from

The purpose the project
The Purpose the Project

  • Raise funds for:

    • offering free cancer support

    • free information to families impacted by cancer

    • donate to local cancer organizations

  • Building breast cancer awareness

  • Building awareness regarding community service

  • Building our RTH Groups’ Teamwork


  • Tuxedo Rentals

  • Photography

  • Pure Romance

  • Jewelry

Pure Romance Logo. Retrieved from

Ralph Lauren Tuxedo Rentals. Retrieved from

Bella Wedding Photography. Retrieved from

Other babc events
Other BABC Events

  • Run & Renew

  • Tour of Gowns

  • Wine Women & Shopping

  • Aroos Wedding Show

  • Mile High Celebrity Bar Tending

Babc statistics
BABC Statistics

  • In 2013

    • 4000 volunteers

    • over 32,000 hours worked

  • Annual funds raised by the Tour of Gowns reaches

    • one million

Babc following
BABC Following

  • Twitter followers:

    • 1,300+

  • Facebook fans

    • 10,400+

  • Viewership of events

    • 225 million+

  • Televised advertisements

    • 472+

Project improvements
Project Improvements

  • With increased attendance

    • More involved in helping brides find affordable gowns

    • More breast cancer awareness if more brides attended

    • More money raised to support the BABC organization

  • Timing of Event

    • Extremely cold weather deterred attendance

Photos cont
Photos (Cont.)

Personal volunteering
Personal Volunteering

  • Anne

    • North Memorial Hospital: Chemotherapy Department

  • Amber

    • Fairview Lakes Hospital Wyoming MN: Emergency Room Department

  • Jess

    • Mercy Hospital: Surgical Admissions & Recovery


  • About Brides against Breast Cancer. Retrieved April, 2014, from

  • Brides against Breast Cancer Gown Sale. (February, 2014). Fox News. Retrieved from