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Portland-Vancouver Metro Area Smokefree Housing Project . www.smokefreehousingNW.com.

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Portland-Vancouver Metro Area Smokefree Housing Project

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Portland vancouver metro area smokefree housing project

Portland-Vancouver Metro Area Smokefree Housing Project

www.smokefreehousingNW.com

Thank you to our funders: American Legacy Foundation Kaiser Permanente Community Fund at Northwest Health Foundation Oregon Tobacco Prevention and Education Program Washington Tobacco Prevention and Control Program Steps to a Healthier Clark County/ Community Choices 2010


Project overview

Project Overview

  • “Systems Change” Approach

  • Smokefree Housing Advisory Board

  • Assessment & Evaluation

  • Materials Development

  • Media Strategies

  • Successes


Systems change approach

“Systems Change” Approach

Change the environment that influences landlords by achieving the following:

  • Landlord trade associations endorse & disseminate message

  • Landlord training programs cover “how & why” to go smokefree

  • Commonly available lease forms include “no-smoking” policy check-box

  • “No-smoking” lease addenda available


Systems change approach1

“Systems Change” Approach

  • Smokefree status is amenity category in vacancy listings

  • Fair Housing Council of Oregon handles requests from qualified tenants

  • Property managers/owners adopt voluntary policies

  • Media stories reinforce “trend”

  • The Social Norms change…we get to the “tipping point” and…

  • Public policy is championed by landlord & renter advocates themselves


Smokefree housing advisory board

Smokefree Housing Advisory Board

We involved key partners from the beginning

  • All are targets for change

    • Landlord trade associations

    • Renter’s advocacy groups

    • Government bureaus that plan & fund housing, or provide training/resources to landlords

  • Coffee meetings: Learned about organizations, Asked advice, Invited to join Board

  • Board meets “as needed”

    • Most advice is sought in one-on-one meetings

    • Annual meetings

    • Low-traffic listserv


Assessment evaluation

Assessment & Evaluation

  • Phase 1: Formative Research

    • How big is the SHS problem?

    • What do renters think & want?

    • What do landlords think & want?

    • What messages work?

    • Who should deliver them?

  • Commissioned “market survey”

    • (20% renters have, 76% want smokefree policies)

  • Landlord focus groups & executive interviews

Reports & assessment tools available atwww.smokefreehousingNW.com


Assessment evaluation1

Assessment & Evaluation

  • Phase 2 & 3: Ongoing assessment & evaluation

    • Is the campaign working?

    • Are policies being adopted?

    • Are more renters protected from SHS?

      • Online survey through landlord trade associations

      • BRFSS questions: renter status, smokefree policy, preference

      • Repeat renter survey in 2009


Educational materials development

Educational Materials Development

  • Compiled examples from national partners & our previously developed materials

  • Got formal input from Advisory Board on needs & preferences

  • Used findings from market research and landlord focus groups to guide messages & format


Educational materials development1

Educational Materials Development

Landlord messages focus on business benefits:

  • Emphasizemarket demand

  • Reinforce reduced damage & turn-over expenses

  • Mention reduced fire hazard & liabilities

    (Fair Housing requests, Litigation risks, SHS hazards)

  • Provide practical, easy steps

You can achieve public health goals without always focusing on the health aspects


Educational materials development2

Educational Materials Development

Materials include:

  • www.smokefreehousingNW.com

  • A Landlord’s Guide to No-Smoking Policies

  • Smokefree building/ property stickers

  • Landlord training curriculum & renter packet under revision


Media strategies

Media Strategies

  • Reach landlord audience, not general public, through earned media

  • Submit articles to landlord trade publications & newsletters

  • Pitch stories to business reporters, not health reporters

  • Help landlords publicize policies


Successes

Successes

  • Monthly front-page articles in local newspaper, The Apartment Manager

  • The 3 major local providers of lease forms include no-smoking check-box & addenda

  • Website count: 923 (as of 10/15/07)

  • Smoke-free policies discussed in landlord training programs

  • Policy adoption by Guardian Management

    • Protects 24,000 renters from SHS!

    • Role-model for other companies

  • Other policies to be announced soon!!


Portland vancouver metro area smokefree housing project

Colleen Hermann-FranzenAmerican Lung Association of Oregoncolleen@lungoregon.orgDiane Laughter, MPHAmerican Lung Association of Oregondiane@lungoregon.org Kylie Meiner, MPHMultnomah County Health Departmentkylie.a.meiner@co.multnomah.or.usTheresa Cross, MS, RD, CDClark County Public Healththeresa.cross@clark.wa.gov

www.smokefreehousingNW.com


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