How many food decisions do we make everyday
Download
1 / 5

How many food decisions do we make everyday? - PowerPoint PPT Presentation


  • 83 Views
  • Uploaded on

How many food decisions do we make everyday? .

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' How many food decisions do we make everyday? ' - cwen


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
How many food decisions do we make everyday

How many food decisions do we make everyday?

In this two part study, participants demonstrated how unaware they are about the decisions we make relating to food and how many calories we consume due to our environment. The first study showed that people underestimated the number of food-related decisionsthey made—by an average of more than 221 decisions. Study2 examined people who overserved and overate 31% more foodas a result of having been larger dish.


Study 1 decisions decisions decisions
Study 1:decisions, decisions, decisions

  • People dramatically underestimate the number of food-related decisions they make.

  • Each small decision is influenced by the environment thus leading to mindless eating

  • There are 5 food-related decisions we make everyday

    • When

    • What

    • How much

    • Where

    • Who

Store brand or name brand?

Fun-sized or party sized?

Low-fat product or regular product?

Buy it now or later?


Study 2 8 oz cup or 16 oz
Study 2: 8 oz cup or 16 oz?

  • When participants were given larger dishware they ate 31% more but 74% believed they ate just as much as they normally ate

  • Only 4% believed they had eaten more because of an environmental cue.


Our environment influences food related decisions throughout the day
Our environment influences food related decisions throughout the day

We are not aware how many decisions we make everyday and we are not willing to acknowledge that our environment makes such an impact on us.

Our environment can work for us or against us


Just for fun
“Just for fun” the day

More on this study, and other Food and Brand lab projects:

http://www.foodpsychology.cornell.edu/

http://mindlesseating.org/

Making decisions at Starbucks in ‘You’ve Got Mail.’ http://www.youtube.com/watch?v=1UvOXW0etnw

Do we need the large fries and drink?

Created by: Annalise Shumway


ad