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Ronald Reagan. Also Ronald Reagan. Reagan Public Approval Ratings. Before National Politics. Goldwater speech 1964. The Republican Nomination. Ron and Nancy GHW Bush John Anderson. Capturing the Nomination. New Hampshire debate 1980: The Line. Reagan’s Clarity. Strong Defense

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Presentation Transcript
before national politics
Before National Politics

Goldwater speech 1964

the republican nomination
The Republican Nomination

Ron and Nancy GHW Bush John Anderson

capturing the nomination
Capturing the Nomination
  • New Hampshire debate 1980:
    • The Line
reagan s clarity
Reagan’s Clarity
  • Strong Defense
  • Cut taxes
  • Cut Spending
  • Balance the Budget
economic philosophy
OLD

Keynesian Economics

“Demand Side” Economics

New Deal

NEW

Chicago School

“Supply Side” Economics

Reaganomics (The Reagan Revolution)

Economic Philosophy
political interpretation of laffer curve
Political Interpretation of Laffer Curve

Maximum

Revenue

No revenue

0% Tax Rates 100%

slide11
An Analysis of the President’s Budgetary Proposals for Fiscal Year 2011: http://www.cbo.gov/ftpdocs/112xx/doc11280/03-24-apb.pdf
effect of reagan on us political culture
Effect of Reagan on US Political Culture

LeftRight

Left-right defined as accepted level of government intervention in the economy:

right = less intervention

left = more intervention

US

Pre-1981;

New Deal

and Great

Society

era

Reagan era

realignment
New Deal Coalition

Democratic South

African-Americans

Union members

Urban North

Immigrant/newer ethnic groups

Farmers

Reagan Coalition

Midwest small towns

Wealthiest Americans

Hawks on foreign policy

Blue Collar in North and Midwest (union and non-union)

White Southerners

Evangelicals

Yuppies

Realignment
the troika
The “Troika”

Counsellor Chief of Staff Dep. Chief

Ed Meese James Baker Michael Deaver

Policy Process Image

presidential power and persuasion
Presidential Power and Persuasion

LBJ Model

Pres Congress People

presidential power and persuasion1
Presidential Power and Persuasion

Reagan Model

Pres People Congress

reagan media strategy
Reagan Media Strategy
  • Bully Pulpit
  • Stage Events in Controlled Settings
  • Feed the Media
  • Consistency of Message
  • Selling the President
  • Popularity is Power
the ultimate example
The Ultimate Example
  • Berlin 1987
    • (from 50 seconds)
iran contra
Iran Contra
  • Comparison to other scandals
  • When Congress tries to restrain presidential actions
    • Ignore Congress
    • Reinterpret the law
the iran contra scandal
The Iran Contra Scandal

Contras

Private US $

Foreign Gov’t $

$$$

Hostages

weapons

weapons

Swiss bank

accounts;

controlled

by North

Iran

US

Israel

ad