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Sumeet Mehta CSE 1 (2 nd Year)

Sumeet Mehta CSE 1 (2 nd Year). What is SEO?. From Wikipedia – “ Search engine optimization ( SEO ) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results”. SEO vs PPC. SEO. PPC. Good for short term

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Sumeet Mehta CSE 1 (2 nd Year)

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  1. Sumeet Mehta CSE 1 (2nd Year)

  2. What is SEO? From Wikipedia – “Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results”

  3. SEO vs PPC

  4. SEO PPC Good for short term Relatively Costly for most terms Traffic becomes NIL when the campaign is stopped Used by business with huge advertisement budget and higher margin products • Good for long term • Relatively cheaper than PPC for medium/easy keywords • Traffic comes even after SEO campaign is stopped. • Mostly used for business which have either less competition and/or low margins

  5. Types of SEO • WhiteHat SEO – following Google’s guidelines to improve the ranking of website. • BlackHat SEO – trying to manipulate Google’s algorithm to rank for difficult keywords faster and easier than WhiteHat SEO.

  6. Some important terms • Organic Results • SERP • PageRank • Backlinks • OBL/dofollow/nofollow • Domain Authority & Page Authority • Sandbox • Keyword Density • Sitemap

  7. Organic Results

  8. SERP • A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. • Better SERP usually means better results • Terms having higher positions get more clicks than ones on lower positions • Very few people tend to visit after first 2 pages for any search term

  9. PageRank • PageRank is a link analysis algorithm, named after Larry Pageand used by the Google web search engine. • A better pagerank means a better trust by search engine towards your webpage. • Basically controlled by number of backlinks to the webpage. Pagerank of a webpage is different than pagerank of a website.

  10. Backlinks • Backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node. • The number of backlinks is one indication of the popularity or importance of that website or page. • PageRank is determined by number of backlinks a site has. • Backlinks are like a vote. A good vote helps in better SEO while a bad vote can harm rankings

  11. OBL/ Dofollow/ Nofollow • OBL stands for OutBond Links. It means number of external pages that the webpage links. • Dofollow are normal ahref links if not explicitly mentioned. Dofollow links pass the PR juice to the link. It is similar to you vouching for the site. • Nofollow are links that contain rel=”nofollow” attribute in ahref link. This is similar to letting search engine spiders know that you can not vouch for authenticity of the link.

  12. Domain Authority & Page Authority • Domain Authority: Domain Authority is calculated metric for how well a given domain is likely to rank in Google.com's search results. It is scored out of 100. • Page Authority: A score out of 100-points representing the likelihood for arbitrary content to rank on this page.

  13. Sandbox • Sandbox is condition when a site does not appear in top 1000 results in Google. • It is an attempt by Google to counter manipulation of SERP rankings by using non recommended ways of backlinking (also called BlackHatSeo)

  14. Keyword Density • Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. • In SEO, keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase. • Ideally main keyword density should not be more than 7-10% to avoid over optimization penalty.

  15. Sitemap • A site map displays the inner framework and organization of your site's content to the search engines and the user. • Helps in easy navigation through the site. • For Users – HTML sitemap • For bots – XML sitemaps

  16. SEO On Page Optimization On Page Optimization

  17. On page Optimization • Meta Tags, Meta Description, Title Tags, H1-H6 tags, bold, italics , underline • Original Content • Appropriate Keyword Density • Sitemap • 301 redirects and 404 pages • Robots.txt • .htaccess files

  18. Off page Optimization • Blog Commenting • Forum Profiles • Link Exchanges • Web Directories • Press Release • Social Media • … and others

  19. Live Demo

  20. Q/A Find this ppt on – http://sumeetmehta.com/seo.pptx Find the links to the live demos – http://sumeetmehta.com/seolist.xlsx

  21. THANK YOU Email – sumeet@mail2.in Facebook – http://facebook.com/sumeet93

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