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FUNDRAISING EVENTS

FUNDRAISING EVENTS. By Rachael Rice. Do Not Set An Event Date Until You:. Determine an event is the best use of time, resources & effort Calls are free Screen for Party Panic Define success Complete your database Secure a free venue

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FUNDRAISING EVENTS

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  1. FUNDRAISING EVENTS By Rachael Rice

  2. Do Not Set An Event Date Until You: Determine an event is the best use of time, resources & effort Calls are free Screen for Party Panic Define success Complete your database Secure a free venue Not too large, parking, accessible, no minimum head counts Check calendar (holidays, vacations, annual events) Materials Property of Rice Consulting

  3. Host Committee • Primary Goal=Raise $ • Secondary Goal=Show support • How many committee members? • Follow up, update & motivate • Check name spellings! Materials Property of Rice Consulting

  4. Budget • The event SHOULD NOT cost more than 10-15% of the total amount it raises. • No embossed invitations! Print in-house! • No escargot! No champagne! • No expensive entertainment! • Tiered event allow you to tailor the ask for individual donor groups. Materials Property of Rice Consulting

  5. Invitation • Who, What, When, Where, Why, AND HOW MUCH! • Proofread • Quantity if using printer • Comps? • Paper vs E-mail • 4-5 weeks out Materials Property of Rice Consulting

  6. Follow Up • Candidate Phone Calls • Volunteer Phone Calls • Host Committee Calls • E-blasts • Create excitement • Event Tracking Materials Property of Rice Consulting

  7. Event Logistics • CheezWhiz and Crackers • Door Registration capturing contributions and information=tools for raising more $ • Advance-Plan, Plan, Plan • Staff Person for the Candidate • Program • Brief, grateful, specific to crowd • The audience already supports you • VIEPs • Remind guests you will ask for-and need-more Materials Property of Rice Consulting

  8. Acknowledgement • People not only like to be thanked, they expect it! • Letters to the attendees AND host committee. • Candidate calls to key players, high $ donors. Materials Property of Rice Consulting

  9. Event Tips • Keep it brief to build critical mass • The audience already supports you • Name tags are helpful for all • Moderate expectations (dessert reception) • Weigh the benefits of “special guests” • Offer reduced rate for Central Committee, Democratic Club Members Materials Property of Rice Consulting

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