Special events fundraising
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SPECIAL EVENTS FUNDRAISING. PREPARATION. Preparation. Why the need for funds Competition of funds New services Materials. Preparation. Why fundraise Organizations must fundraise Fundraising is never just about money Fundraising enables you to strengthen your community

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SPECIAL EVENTSFUNDRAISING



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Preparation

  • Why the need for funds

    • Competition of funds

    • New services

    • Materials


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Preparation

  • Why fundraise

    • Organizations must fundraise

    • Fundraising is never just about money

    • Fundraising enables you to strengthen your community

    • People need to give

    • Your services are essential and not free


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Preparation

People don’t give to causes, they give to people with causes


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Preparation

  • Believe passionately in your need

  • Make the cause clear and compelling

  • Due diligence - consider all costs

  • Stakeholders understand and support your cause


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Preparation

If your only goal is to make money, forget the special event fundraiser.


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Preparation

  • Annual Fund Appeal

    • Time to develop appeal letter

    • Time to develop mailing (snail mail or email) list

    • Supplies to print and mail the appeal

    • Volunteer time to track replies


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Preparation - Summary

  • Necessary preparation before special events planning

    • Motivation

    • Need

    • Budget

    • Support



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Planning

  • Brainstorm possibilities

    • Event should be unique

    • Appropriate for your mission

    • Complement your mission

    • Appealing to attendees

    • Appealing to the press

    • Should generate revenue


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Planning

  • Recruit a committee

  • Develop a budget

    • Facility and Equipment

    • Services

    • Entertainment

    • Publications

    • Decorations

    • Volunteer Recognition


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Planning

  • When and where to hold the event

  • Develop the timeline

    • Everything takes longer than you think

    • Remember that you are working with volunteers

  • Publicize the event

  • Enjoy the event

  • Thank everyone

  • Evaluate



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Simplest fundraisers

  • Time to plan: one month

  • Planners: two to three

  • Volunteers to execute: three to four

  • Possibilities:

    • Summer barbecues

    • Dinner in a private home

    • Garage sale

    • Pancake breakfast

    • Progressive dinner


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Short-term fundraisers

  • Time to plan: 3 months

  • Planners: two to four

  • Volunteers: six to ten

  • Possibilities:

    • Scavenger/treasure hunt

    • Crafts fair

    • Halloween haunted house

    • Movie benefit

    • Guided tour


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Short-term fundraisers

  • Time to plan: 3 months

  • Planners: two to four

  • Volunteers: six to ten

  • Possibilities:

    • Breakfast with Easter Bunny (or literary character)

    • Hands-on marathon

    • Specialty food (death by chocolate, pies a plenty)

    • Murder mystery dinner


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Long-term fundraisers

  • Time to plan: five or more months

  • Planners: three to five

  • Volunteers: ten or more

  • Possibilities:

    • Dance

    • Auction

    • ‘thons (Read-a-thon, Bike-a-thon, Walk-a-thon)

    • Fashion show with a twist

    • Custom bird house/yard art


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Long-term fundraisers

  • Time to plan: five or more months

  • Planners: three to five

  • Volunteers: ten or more

  • Possibilities:

    • Pre-sold tickets for equipment/camper/boat wash

    • Chat/webcast with author

    • Talent show

    • Contest between two civic groups to sell raffle tickets to an event


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Fundraising

Favorite fundraiser for a community that has done one too many fundraisers but wants to support you anyway.


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Remember your relationships

RelationShift:Revolutionary Fundraising

By Michael Bastoff &Steve Chandler



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Bibliography

Fundraising for Dummies 2006, Second Ed.

By John Mutz & Katherine Murray


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Bibliography

Fundraising for Nonprofit Groups

By Joyce Young, Ken Wyman, & John Swaigen


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Bibliography

Let’s Put on a Show: A Guide to Fun and Fundraising for Your Community Organization

By Gail Brown & Colleen Schwerlein


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Bibliography

Fundraising Made E-Z

By William F Stier, Jr. Ph.D.


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Bibliography

Fundraising for Social Change, Fifth Ed.

By Kim Klein


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Bibliography

RelationShift:Revolutionary Fundraising

By Michael Bastoff &Steve Chandler


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