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Advanced Online Qualitative Techniques

Advanced Online Qualitative Techniques. Using multimedia for your online research projects Presented by: Derek Sawchuk Itracks Marketing Manager & Terri Sorenson Itracks Marketing Coordinator. Conference # 1-888-289-4573 3180622. Advanced Online Qualitative Techniques.

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Advanced Online Qualitative Techniques

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  1. Advanced Online Qualitative Techniques Using multimedia for your online research projects Presented by: Derek Sawchuk Itracks Marketing Manager & Terri Sorenson Itracks Marketing Coordinator Conference # 1-888-289-4573 3180622

  2. Advanced Online Qualitative Techniques Video Analysis Ad Testing Story Boards Participant Engagement

  3. Advanced Online Qualitative Techniques iMarkIt Video Print/Text

  4. Advanced Online Qualitative Techniques iMarkIt Reporting • Heatmaps • Visualize respondent behavior in response to stimuli • Understand likes/dislikes in direct context of your concepts • Treemaps • Easily visualize and drill into crosstab data • Video Timeline Analysis • Time-span data visualization (e.g. display all comments for first ten seconds of a video stream left by Females/18-35)

  5. Advanced Online Qualitative Techniques Profiles

  6. Advanced Online Qualitative Techniques Groups

  7. Advanced Online Qualitative Techniques Integrating Surveys

  8. Advanced Online Qualitative Techniques Resources

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