Advanced online qualitative techniques
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Advanced Online Qualitative Techniques. Using multimedia for your online research projects Presented by: Derek Sawchuk Itracks Marketing Manager & Terri Sorenson Itracks Marketing Coordinator. Conference # 1-888-289-4573 3180622. Advanced Online Qualitative Techniques.

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Advanced Online Qualitative Techniques

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Advanced online qualitative techniques

Advanced Online Qualitative Techniques

Using multimedia for your online research projects

Presented by:

Derek Sawchuk

Itracks Marketing Manager

&

Terri Sorenson

Itracks Marketing Coordinator

Conference #

1-888-289-4573

3180622


Advanced online qualitative techniques1

Advanced Online Qualitative Techniques

Video Analysis

Ad Testing

Story Boards

Participant Engagement


Advanced online qualitative techniques2

Advanced Online Qualitative Techniques

iMarkIt

Video

Print/Text


Advanced online qualitative techniques3

Advanced Online Qualitative Techniques

iMarkIt Reporting

  • Heatmaps

  • Visualize respondent behavior in response to stimuli

  • Understand likes/dislikes in direct context of your concepts

  • Treemaps

  • Easily visualize and drill into crosstab data

  • Video Timeline Analysis

  • Time-span data visualization (e.g. display all comments for first ten seconds of a video stream left by Females/18-35)


Advanced online qualitative techniques4

Advanced Online Qualitative Techniques

Profiles


Advanced online qualitative techniques5

Advanced Online Qualitative Techniques

Groups


Advanced online qualitative techniques6

Advanced Online Qualitative Techniques

Integrating Surveys


Advanced online qualitative techniques7

Advanced Online Qualitative Techniques

Resources


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