Qualitative techniques
This presentation is the property of its rightful owner.
Sponsored Links
1 / 13

Qualitative Techniques PowerPoint PPT Presentation


  • 115 Views
  • Uploaded on
  • Presentation posted in: General

Qualitative Techniques. Overview of Lecture. Explore basic ideas of research methodology Evaluating what makes qualitative research ‘good’ Review and contrast qualitative research examples Critique common data gathering techniques reviewing ethical considerations

Download Presentation

Qualitative Techniques

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Qualitative techniques

Qualitative Techniques


Overview of lecture

Overview of Lecture

  • Explore basic ideas of research methodology

  • Evaluating what makes qualitative research ‘good’

  • Review and contrast qualitative research examples

  • Critique common data gathering techniques reviewing ethical considerations

  • Explore methods for data analysis

  • Summarise Key Issues


Research methodology

Positivist

Experiments and Surveys

Quantitative

Objective Measurement

Independent of researcher

Data Collection

Questionnaires

Secondary Sources

Analytical Tools

Statistical Techniques

Anti Positivist

Case Studies

Action research

Interpretism

Qualitative

Search for Meaning

Subjective interpretation by researcher

Data Collection

Interviews

Focus Groups

Secondary Sources

Analytical Tools

Content Analysis

Research Methodology


Characteristics of good research

Positivist

Validity

Does it tell you what you are concluding?

Reliability

Can you replicate the results?

Generalisability

Can they be generalised to other people and places and times?

Anti Positivist

Validity

Does it have meaning richness and depth?

Reliability

Is it truthful? Has bias been recognised and managed?

Generalisability

Can it give new or aid understanding of situations?

Characteristics of Good Research


Contrasting qualitative research methods

Contrasting Qualitative Research Methods

  • What is the difference between Circus and Non-Circus Lives?

    • Ron Beadle

  • What limits the effectiveness of ABM implementation in companies?

    • Jane Gibbon, Karen Johnson, Jan Loughran

  • Differences in environmental reporting practices in the UK and US

    • Leigh Holland and Yee Boon Foo


  • Common data gathering techniques

    Common Data Gathering Techniques

    • Textual Analysis of secondary sources

    • Interviews

      • Semi structured and in-depth

  • Focus Groups

  • Observation

    • Participant observation

    • Structured Observation


  • Qualitative analytical techniques

    Qualitative Analytical Techniques

    • Based on Meanings expressed through words

    • Collection results in non standardised data requiring classification into categories

    • Analysis conducted using conceptualisation

      • Adapted from Saunders, Lewis and Thornhill 2003


    Qualitative data analysis

    Qualitative Data Analysis

    • Understanding characteristics of language

    • AND

    • Discovering regularities

      • Structured Analytic strategies; Deductive (derived from theory)

  • Comprehending the meaning of text or action

  • AND

  • Reflection

    • Researchers interpretation; Inductive


  • Qualitative data analysis1

    Qualitative Data Analysis

    • Disaggregating data into meaningful and related categories

      • Allows:

        • Comprehension and management

        • Integration of related data from different sources

        • Identification of key themes or patterns

        • Development or testing of hypothesis

        • Draw and verify conclusions


    Qualitative data analysis2

    Qualitative Data Analysis

    • Categorisation

    • Unitisation

    • Recognising Relationships

    • Key Theme is interactive nature of process


    Qualitative data analysis key strategies

    Qualitative Data Analysis – Key Strategies

    • Using a theoretical or descriptive framework

      • Use theory to formulate research questions and objectives

      • Use theory to devise a framework for analysis

      • Does lead to bias and may close researchers mind

      • However does help to get started, link research to existing knowledge base


    Qualitative data analysis key strategies for deductive work

    Qualitative Data Analysis – Key Strategies for Deductive work

    • Use theory to formulate research questions and objectives – use predicted explanations

    • Use theory to devise a framework for analysis

    • Does lead to bias and may close researchers mind

    • However does help to get started, link research to existing knowledge base


    Key issues for success

    Key Issues for Success

    • Reliability of Evidence

      • Has it been triangulated?

      • Has bias been recognised and eliminated?

      • Does data have richness and depth?

  • Validity of Evidence

    • Have you asked the right subjects the right questions?

  • Generalisability

    • Does it have give meaning and understanding?


  • Login