1 / 25

BUILDING CAPACITY IN RURAL SANITATION MARKETING OUTCOMES FROM A THREE- day workshop

BUILDING CAPACITY IN RURAL SANITATION MARKETING OUTCOMES FROM A THREE- day workshop. Prepared on behalf of UNICEF Malawi. WHO, WHERE, WHY. WHO – government (13), NGO (11), academia (2), private sector (2) WHERE – SMART Centre, Mzuzu Uni

caroun
Download Presentation

BUILDING CAPACITY IN RURAL SANITATION MARKETING OUTCOMES FROM A THREE- day workshop

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. BUILDING CAPACITY IN RURAL SANITATION MARKETINGOUTCOMES FROM A THREE-day workshop Prepared on behalf of UNICEF Malawi

  2. WHO, WHERE, WHY • WHO – government (13), NGO (11), academia (2), private sector (2) • WHERE – SMART Centre, MzuzuUni • WHY – Develop capacity in market research, use of SaniFOAM and Human-Centered design for sanitation programming

  3. DAY 1 – Market Research • Overview of sanitation marketing, SaniFOAM and human-centreddesign • Split into four groups of six • Reviewed formative questions within each group – focus, opportunity, ability and motivation • Travelled to village on Mzuzu University’s bus

  4. DAY 1 – Market Research • Identified need for sensitivity in forewarning villagers – tell them you want to discuss a general health issue • People without toilets run-away if they are forewarned it is ‘sanitation research’ • Need to respect each individuals’ stories and experiences

  5. DAY 1 – MARKET RESEARCH • Provides a rich level of information in only one afternoon of interviews • Group identified useful and redundant market research questions • NGOs noted that consultants normally do this work for project managers • May be hard to find time to conduct in-depth market research

  6. DAY 2 – SANIFOAM AND HCD • Shared stories within each group – Focus, Opportunity, Ability and Motivation • Identified key themes within each group

  7. DAY 2 – SANIFOAM AND HCD • Used a learning carousel to allow participants to share their stories between groups • Identified where themes fitted into the SaniFOAM model

  8. DAY 2 – SANIFOAM AND HCD • Discussed how to identify the target audience • Group used a case-study of a male/female headed household that had a steady and middle-upper income, attending 7 years of schooling with 3 children and grand-mother • Created design criteria for this specific target audience

  9. DAY 2 – SANIFOAM AND HCD • Moved from ‘abstract’ - themes and opportunities • To ‘concrete’ -solutions and prototypes

  10. DAY 2 – SANIFOAM AND HCD • Brainstorming sessions were used to identify ‘quantity’ not ‘quality’ of ideas • Everyone remained positive and built on each others ideas

  11. DAY 3 – PROTOTYPING AND FEEDBACK • Each group identified their specific target audiences • Target audiences were segmented by disposable income, number of children, type of house, access to water and competing priorities

  12. DAY 3 – PROTOTYPING AND FEEDBACK • Developed specific design criteria for each target audience • Learnt to think ‘outside’ the common toilet designs

  13. DAY 3 – PROTOTYPING AND FEEDBACK • Created rough and quick prototypes • Two groups used cardboard, tape, string and local materials • Other two groups used local building materials

  14. DAY 3 – PROTOTYPING AND FEEDBACK • Developed prototypes in a collaborative spirit • Supported by local masons with strong background in local building materials and techniques

  15. DAY 3 – PROTOTYPING AND FEEDBACK • Prototypes included a hand-washing facility

  16. DAY 3 – PROTOTYPING AND FEEDBACK • Prototypes included cut-away sections to show the inner-workings of design

  17. DAY 3 – PROTOTYPING AND FEEDBACK • Introduced to the use of corbelling to reduce the size of pit hole • Operation and maintenance was discussed for each prototype

  18. DAY 3 – PROTOTYPING AND FEEDBACK • Each group presented their target audience and prototype • Three participants provided feedback in the ‘mindset’ of the target audience • Group was required to respond to feedback

  19. DAY 3 – PROTOTYPING AND FEEDBACK • Incentives were awarded through prizes for specific categories • Prizes included – most detailed data, most brainstorm ideas, most passionate prototype

  20. OUTCOMES OF WORKSHOP • Validated set of market research questions for Malawi • Baseline for SaniFOAM model for sanitation marketing programs • Identified design directions for low-cost toilet options for clay-soil villages • Established network of sanitation marketing practitioners in government, NGOs, private sector and academia

  21. RECOMMENDATIONS • SMART Centre should be acknowledged by UNICEF as a knowledge hub for sanitation marketing and low-cost affordable water supply

  22. RECOMMENDATIONS • Prior to funding, District offices supported by UNICEF must provide evidence of market research and use of SaniFOAM • District offices must identify their target audience

  23. RECOMMENDATION • Follow-up workshop in October for UNICEF supported District Offices • District Offices would develop integrated sanitation marketing programs

  24. THANKS AND QUESTIONS • Please send queries to ben_cole_h2o@mac.com • Skype ID: beninhanoi

More Related