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BUSINESS PLAN

BUSINESS PLAN. WOOL HAPPINES By Milka & Saša. WOOL HAPPINESS. PRODUCT DESCRIPTION. LAMB AND DAIRY PRODUCTS. MARKETS. SERBIA, EX YU and MIDDLE EAST. TARGET CUSTOMERS. PEOPLE OF ALL AGES AND FROM ALL OVER THE WORLD, ESPECIALLY FROM MOSLEM COUNTRIES. PRICE. LAMB MEAT (c.i.p. Buyer)

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BUSINESS PLAN

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  1. BUSINESS PLAN WOOL HAPPINES By Milka & Saša

  2. WOOL HAPPINESS

  3. PRODUCT DESCRIPTION • LAMB AND DAIRY PRODUCTS

  4. MARKETS • SERBIA, EX YU and MIDDLE EAST

  5. TARGET CUSTOMERS • PEOPLE OF ALL AGES AND FROM ALL OVER THE WORLD, ESPECIALLY FROM MOSLEM COUNTRIES

  6. PRICE • LAMB MEAT (c.i.p. Buyer) • SERBIAN MARKET – 5.99€/KG • EX YU – 4.99€/KG • MIDDLE EAST – 11.99€/KG • DAIRY PRODUCTS (exw) • SHEEP AND GOAT CHEESE – 14.99€/KG • SMOKED SERBIAN SHEEP CHEESE 19.99€/KG • ORIGINAL SERBIAN PASTERIZED MILK(f.4.4%)- 3.99€/L • ORIGINAL SERBIAN SHEEP SOUR MILK (f.2.8%) – 6.49€/L

  7. COMPETITORS • Imlek • Subotica Dairy

  8. MAIN SELLING POINTS • 100% ORGANIC FOOD • 100% PURE BRED SERBIAN SHEEP • 100% ORCHARD GRAZING

  9. PROMOTION • TV COMMERCIAL PROGRAM: • ALL JAZIRA, OBN, TVK1, PINK • HEALTH MAGAZINES • FREE PROMOTION IN SUPERMARKET CHAINS AND RESTAURANTS

  10. START-UP COSTS • 2,000 PUREBRED SHEEP 100€/pcs • BUILD OR RENT BUILDING-SHEEPFOLD WITH MIN 3ha OF LAND NEAR VALJEVO 1,000-2,000€/per m. • 1,000 BALES HIGH QUALITY GRASS 2,000€ • EMPLOY 4 PEOPLE 1,200€/per m.

  11. FINANCING • TAKE A CREDIT IN THE BANK UNDER FAVORIABLE CONDITIONS (2 YEAR GRACE PERIOD) • ASK FOR A GRANT FROM STATE

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