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Business Plan. A Childcare, Pre-school and Activity centre. Team members: Devaki Nadkarni Mahalakshmi Ajaykumar. Business Proposition: Kinderland is the only centre offering a range of services for childcare, early education and overall development of

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Presentation Transcript
slide1

Business Plan

A Childcare, Pre-school and Activity centre

Team members:

Devaki Nadkarni

Mahalakshmi Ajaykumar

slide2

Business Proposition:

Kinderland is the only centre offering a range of services

for childcare, early education and overall development of

the child in the age group 1-9 years, all under one single roof.

The centre will be located in Sanpada(east)

Age Group Service Offered

1-5 years Day care

2.5 to 4 years Pre-school: Play school, Nursery

2.5 to 9 years Activity centre

Reliable, Secure, Quality service in a stimulating environment

1

slide3

Market Analysis:

  • Thechildcare, early education industry is in its growth stage

with many unorganized players, catering to niche markets.

  • There are only few established players like Euro Kids,

Kangaroo-Kids, Jumbo Kids in the market for Pre-school.

  • There are none who offer an integrated child care and education

cum activity services.

2

slide5

Revenue Model:

  • Source of revenue is from the differentiated services offered:
  • Day care
  • Pre-school
  • Activity centre

There are 6 different pricing package offered.

4

slide6

Financials:

Break-even is

when 93 children

get enrolled for

various programs

in the first year

4

slide7

Financials:

Break-even is

when 93 children

get enrolled for

various programs

in the first year

4

slide9

Team:

Name:Devaki Nadkarni

Designation: Associate Director & Principal

Experience: Child Educationist – 15 years of experience in running

a nursery in South Mumbai. Certified in Early Childhood care & education, B.E(Mech.)

Role:Design & Program implementation, recruitment, training and controlling the overall functioning of the Kinderland services.

Name: Mahalakshmi Ajaykumar

Designation: Director

Experience: 9 years in Service Industry. MBA(Marketing),Graduated in Social Science.

Role: Strategy formulation, Market planning & Development. Launch of Kinderland services and assisting in overall functioning of Kinderland.

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