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Business Plan

Business Plan . Arianne Nasser, Haorui Song, Nicole Abadi and Ryan R osts . . Product Description. Combination of Dunkin’ Donuts franchises in the TJX chains of TJ Maxx, Marshalls and HomeGoods .

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Business Plan

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  1. Business Plan Arianne Nasser, Haorui Song, Nicole Abadi and Ryan Rosts.

  2. Product Description • Combination of Dunkin’ Donuts franchises in the TJX chains of TJ Maxx, Marshalls and HomeGoods. • Product roll out beginning in Massachusetts, in approximately 50% of available selected TJX locations.

  3. Target Market • TJX and Dunkin Donuts target women of 50+ years. • Main focus: People on the go to get in and out as fast as possible • 84% consume their coffee at breakfast • 56% of adults living in the United States drink coffee every day. • Dunkin Donuts serves nearly 2.7 millions cups a day.

  4. Operation Plan Location of Business: Over the course of the first fiscal year, beginning in MA, approximately 60 stores • 40 TJ Maxx • 40 Marshalls • 20 HomeGoods will be outfitted with the business concept.

  5. Operation Plan • Suppliers and Supply Chain: franchisees are obligated to conform to Dunkin’ Donuts’ system, including going through headquarters’ choice of supplier. The supplier is Dunkin’ Donuts Northeast Distribution Center, Inc.

  6. Human Resource Approximately 10 members working towards the customers needs and wants. Within thosemembers, there will be: • Restaurant Manager • Assistant Restaurant Manager • a Baker • shift leader • crew members (six per coffee stand). Why so many crew members?

  7. Financial Report

  8. QUESTIONS?

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