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Social Media 101 : The Good, The Bad, and The Weird

Social Media 101 : The Good, The Bad, and The Weird . Daniel M. Ladik, Ph.D., Associate Professor of Marketing Stillman School of Business Seton Hall University @ DanoLadik www.dignuggetville.com d aniel.ladik@shu.edu dignuggetville@gmail.com June 19 th , 2012.

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Social Media 101 : The Good, The Bad, and The Weird

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  1. Social Media 101: The Good, The Bad, and The Weird Daniel M. Ladik, Ph.D., Associate Professor of Marketing Stillman School of Business Seton Hall University @DanoLadik www.dignuggetville.com daniel.ladik@shu.edu dignuggetville@gmail.com June 19th, 2012

  2. The Weird? • The Wild World of Social Media • http://www.youtube.com/watch?v=ZQzsQkMFgHE • Social Media Explained in one Instagram • http://authentic.ly/social-media-explained-in-one-instagram/

  3. Breaking Down Social Media • Social: • marked by or passed in pleasant companionship • the two-way interaction of the individual and the group; the formation of cooperative and interdependent relationships • Media: • the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely

  4. Social Media • Social media are the means of communication based on interdependent relationships and cooperation among friends and associates • Enhanced by the anytime, anywhere benefits of the Web and mobile technologies • Built around online communities

  5. Social Media Marketing • Social media marketing is the utilization of social media technologies, channels, and software to create, communicate, deliver, and exchange offerings that have value for an organization’s stakeholders.

  6. A Brief History (Video) of Social Media Note: The following video can be found on iTunes U. Search for the University of South Florida – select Social Media – select the “Socially Digital” show – watch to the 3:30 min mark

  7. Pros and Cons of Key Advertising Media EXHIBIT

  8. Shifting to Social Media Source: David Armano, Logic + Emotion, Online: darmano.typepad.com

  9. The Realm of Social Media http://www.mirnabard.com/2010/02/15-categories-of-social-media/

  10. Zones of Social Media

  11. Exemplar Channels

  12. The GOAL! • In my eyes, the main goal is to BUILD a user community • It is cheaper to market to existing customers than it is to find new customers • New customers tend to buy less than repeat customers • Repeat customers do more pro-social behaviors such as positive word-of-mouth • Social Media is an excellent means to accomplish these objectives (ROI)

  13. How can I be helpful?

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