Digital Marketing Academy Session 1: Social Media. Phil Blything – Glow New Media. Background. Context. Rise of Digital Ubiquitous broadband – “Always On” Search empowered users Decline of newspaper and print media Entry of Gen X, Y, Z Google £26bn / year Declining offline ad revenue.
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Phil Blything – Glow New Media
“ There isn’t anything new here … we’ve always had hoteliers that love TripAdvisor, as well as some who wish the website didn’t exist.
The bottom line is that, in addition to the quality assurance systems we have in place, when you have hundreds or even thousands of reviews on individual properties, the wisdom of the crowds really does a fantastic job of giving you the right expectations for the hotel.
We encourage hoteliers to read the comments carefully and respond appropriately to negative reviews, so prospective guests can see for themselves that you are interested in constructive feedback. ”
“I'm a little intoxicated, not gonna lie. So what if it's not even 10 p.m. and it's a Tuesday night? What? The Kirkland [dorm] facebook is open on my desktop and some of these people have pretty horrendous facebook pics.
I almost want to put some of these faces next to pictures of farm animals and have people vote on which is more attractive.
Yea, it's on. I'm not exactly sure how the farm animals are going to fit into this whole thing (you can't really ever be sure with farm animals . . .), but I like the idea of comparing two people together.
Let the hacking begin.
Mark Zuckerberg - October 28, 2003
Sophie-green.com – Traffic from Facebook
“before you turn 25, your social needs tend to be in the foreground. You want to be cool, express yourself, focus on your friends. I am in my late 30s. I am married and have two kids. My social needs aren't that great. My professional needs are in the foreground.
Konstantin Guerike LinkedIn Co Founder
140 characters is very significant. It forces brevity. It's perfect for making sure people get to the point, breaking news and sharing links
Practical How-To perfect for making sure people get to the point, breaking news and sharing links
Case Studies perfect for making sure people get to the point, breaking news and sharing links
General Conclusions perfect for making sure people get to the point, breaking news and sharing links
Social Networking Strategy perfect for making sure people get to the point, breaking news and sharing links