Design Principles

1. Proximity • Items related to each other should be grouped closely together. • Use white space to provide distance between unrelated items. • DO NOT use a blank line between a tittle and the story. • If you want space between paragraphs, use the Space After function in Format Paragraph. • Font Families • There are 3 font families: • Serif - Font with tails Example: Times • San Serif - Font without tails Example: Arial • Fun - Any other style of font Example: GiddyupStd • You can only use 2 fonts in a document. Once serif and one san serif. Use one for your titles and the other for your text. Design Principles Brenda Vera April 16, 2013

2. Contrast • You want to grab your reader’s attention. • Add visual interest to your page. • Make color, size and shape different. • Make big things BIG andlittle things little. • Make text dark and background light or vise versa. • Repetition • The document should look the same way throughout. • Use the same font and font sizes. Titles should be one size, text another. • Use a similar graphic format throughout. • Use a similar color scheme throughout. • Alignment • Alignment creates a visual connection. • There are 4 types of alignment. • Left- This is the most common. Use when your reader will read lots of text. • Right- This is a funky, modern alignment. Use for titles. • Center- This one is boring. Center titles when you want to be formal. • Block- This gives you smooth edges left and right. Maybe use in a newspaper.