Be Expertise, Be Doctor, Be Consultant A Guide to Consulting

1. Be Expertise, Be Doctor, Be ConsultantA Guide to Consulting Internship Training Workshop(2) By Rosllyn.Ye Nov.3, 2006

2. Guideline ContentsPage • A. What is Consulting4 • B. Quick Facts about Consulting Industry8 • C. The Trump of Consulting11 • D. A Career Guide to Consulting 14

3. Guideline ContentsPage • A. What is Consulting4 Definition Mission History • B. Quick Facts about Consulting Industry8 • C. The Trump of Consulting11 • D. A Career Guide to Consulting 14

4. What is Consulting(1/3) Definition Consulting is an advisory service that helps clients identify and analyze their problems or opportunities. Consultants recommend solutions or suggested actions with respect to client issues and help when requested in their implementation. Be Expertise Be Doctor Be Consultant • Skills& Talents • Be an expert in short time • Deep insights in target industry • Extensive network • Provide an objective viewpoint • Solve problems • Drive change • Assist with implementation • Sympathetic for the client • Find and analyze “symptoms” • “Prescribe Medicine”

5. What is Consulting(2/3) Mission Client • Reduce the cost through professional division • Take advantage of external resources • Need help to drive internal changes To be an expertise& doctor for the client Consulting • Providing tight structural thinking • Provides a wealth of accumulated industry knowledge • provide professional solutions and implementations

6. What is Consulting(3/3) History Stage 1 Stage 2 Stage 3 Stage 4 Stage 5 • 1990-Present • 信息系统咨询 • 国际化 • 1980–1990 • 企业战略，流程重组，精简规模 • 迈克尔·波特 • 1960–1980 • 市场营销，领导与激励，目标管理，质量管理 • 1973贝恩 • 一战–1960 • 组织，人力，运筹 • 爱德华·德明 • 1926麦肯锡 • 1937科尔尼 • 1946波士顿 • 1870-第一次世界大战 • 提高生产率 • 阿瑟·李特 • 泰勒

7. Guideline ContentsPage • A. What is Consulting 4 • B. Quick Facts about Consulting Industry8 Categories Examples • C. The Trump of Consulting11 • D. A Career Guide to Consulting 14

8. Quick Facts about Consulting Industry(1/2) Categories Consulting Industry Strategy Operations IT E-Business HR Aim to help a client’s senior executives understand and face the strategic challenges of running their company or organization. Examine a client’s internal workings, such as production processes, distribution, order fulfillment, and customer service. Work with corporations and clients to best leverage technology for the organization. Solve problems connected with e-business and e-commerce. Understand, develop and implement the effectiveness of companies’ human resources programs.

9. Quick Facts about Consulting Industry(2/2) Examples

10. Guideline ContentsPage • A. What is Consulting4 • B. Quick Facts about Consulting Industry8 • C. The Trump of Consulting11 Project Process The Trumps behind the Magic • D. A Career Guide to Consulting14

11. The Trump of Consulting(1/2) Beginning During the Process Project Process End What consultants do • Listen to the clients demands • Negotiation • Collect data and information • Interview • Fast learn the knowledge • PPT and proposal • Presentations and feedback • Final presentation to the clients • Follow the implementation What clients do • Provide internal resources • Feedback • Implement the solutions • Feedback • Evaluation • Find problems but don’t know how to solve them • Negotiation

12. The Trump of Consulting(2/2) The Trumps behind The Magic • Network： • Extensive recourses • Alumni • Agencies 4 • The way of thinking: • Logical • Strategical • Objective • Sharp Business Sense 3 Trumps • Expertise Knowledge: • Skills& Talents • Rich project experience 1 • Analysis Tools: • Environment Analysis • PEST（Politics、Economy、Society、Technology） • SWOT（Strength、Weakness、Opportunity、Threat） • Industry Analysis • 5 Forces • Company Analysis • BCG matrix, Mckinsey 7 Cs 2

13. Guideline ContentsPage • A. What is Consulting4 • B. Quick Facts about Consulting Industry8 • C. The Trump of Consulting11 • D. A Career Guide to Consulting14 Skills & Talents Required Typical Recruitment Process 3 Internship Programs

14. A Career Guide to Consulting（1/3） Skills & Talents Required • Case Study • Be an expert in a short time Logical Thinking Fast-Learning Knowledge Structure Communication • Presentation • Pre-talk • Extensive knowledge in varied industries

15. A Career Guide to Consulting(2/3) Typical Recruitment Process Resume Screening PST Pre-talk Case Interview • GPA • Internship • Overseas Experience • Extracurricular activities • Problem Solving Test • Number- oriented • Fast-learning ability • Communication • Sometimes replaced by telephone interview • Face to face • Logical thinking • Process 1、中国一年隐形眼镜片销量多少？ 2、给你一百万如何进行投资？ 3、如何确定世界上最贵的液体？ 4、如何做一个M&A的deal，需要考虑哪些方面？ 5、预测一下中国的家电连锁销售行业的并购趋势？ Case Examples

16. A Career Guide to Consulting(3/3) 3 Internship Programs Characteristics Recruitment Process • Resume Screening • PST • Pre-talk+ Case Interview • Official training • Summer Intern Opportunities Mckinsey Scholar Program Full-time Offer • Resume Screening • Pre-talk+ Case Interview+ Excel+ Mock cold-call • Project Assistant BCG PTA Program • Resume Screening • Telephone Interview • Part-time Assistant Bain Internship Program

17. Q&A Q & A