It’s Not That Easy Being a Green Marketer http://bonniesheartmusic.250m.com/ItsNotEasy/BeingGreen.htm It's not that easy being green; Having to spend each day the color of the leaves. When I think it could be nicer being red, or yellow or gold... or something much more colorful like that.
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It's not that easy being green;Having to spend each day the color of the leaves.When I think it could be nicer being red, or yellow or gold...or something much more colorful like that.
It's not easy being green.It seems you blend in with so many other ord'nary things.And people tend to pass you over 'cause you'renot standing out like flashy sparkles in the water or stars in the sky.
But green's the color of Spring.And green can be cool and friendly-like.And green can be big like an ocean, or important like a mountain,or tall like a tree.
When green is all there is to beIt could make you wonder why, but why wonder why?Wonder, I am green and it'll do fine, it's beautiful!And I think it's what I want to be.Credit to Kermit the frog!
Jill M. Ginsberg, PopCap Games, Inc.
Paul N. Bloom, Kenan-Flagler, UNC
Green Gauge Report 2002
Americans Perspective on Environmental Issues
Lean Green: Good corporate citizens that are less focused on publicizing
their green initiatives and more interested in what those initiative can do for helping to achieve cost competitive advantages. Also concerned about living up to green expectations.
Defensive Green: Using green marketing as a precautionary measure,
a response to a crisis, or a response to a competitor’s actions.
Shaded Green: Capable of differentiating on greenness, but the market
May be more focused on other attributes.
Extreme Green: Letting greenness permeate everywhere because it’s what
the brand is about and what the market wants.