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Green Marketing - PowerPoint PPT Presentation


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Green Marketing. Green Marketing. Consumer concern over the environment is increasing and marketers are paying attention This growing importance has brought about green marketing. Green Marketing. Green Marketing :

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Presentation Transcript
green marketing1
Green Marketing
  • Consumer concern over the environment is increasing and marketers are paying attention
  • This growing importance has brought about green marketing
green marketing2
Green Marketing
  • Green Marketing:
    • The marketing of products and/or services that are presumed to be environmentally safe
green marketing3
Green Marketing
  • Includes aspects such as:
    • Product modification
    • Production process
    • Packaging changes
    • Marketing & advertising changes
green marketing4
Green Marketing
  • Such products are labeled:
green marketing5
Green Marketing
  • Green marketing strategies have become an increasingly important way for companies to build customer loyalty
green marketing6
Green Marketing
  • A significant number of consumers are willing to pay more for products that are environmentally friendly
green marketing7
Green Marketing
  • Negative aspect:
    • Can it hurt the brand?
  • Greenwashing:
    • Presenting a product or service as green when it is truly not
assignment
Assignment
  • Find 5 examples of green marketing
    • Put all the examples in 1 word document
    • Save it as “green ex”
  • Homework:
    • Bring in 1 product that is an example of green marketing for tomorrow’s class
    • Plastic water bottles (ice mountain, etc. will not count!)
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