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Green Marketing. Green Marketing. Consumer concern over the environment is increasing and marketers are paying attention This growing importance has brought about green marketing. Green Marketing. Green Marketing :

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Presentation Transcript

Green marketing1
Green Marketing

  • Consumer concern over the environment is increasing and marketers are paying attention

  • This growing importance has brought about green marketing


Green marketing2
Green Marketing

  • Green Marketing:

    • The marketing of products and/or services that are presumed to be environmentally safe


Green marketing3
Green Marketing

  • Includes aspects such as:

    • Product modification

    • Production process

    • Packaging changes

    • Marketing & advertising changes


Green marketing4
Green Marketing

  • Such products are labeled:


Green marketing5
Green Marketing

  • Green marketing strategies have become an increasingly important way for companies to build customer loyalty


Green marketing6
Green Marketing

  • A significant number of consumers are willing to pay more for products that are environmentally friendly


Green marketing7
Green Marketing

  • Negative aspect:

    • Can it hurt the brand?

  • Greenwashing:

    • Presenting a product or service as green when it is truly not


Assignment
Assignment

  • Find 5 examples of green marketing

    • Put all the examples in 1 word document

    • Save it as “green ex”

  • Homework:

    • Bring in 1 product that is an example of green marketing for tomorrow’s class

    • Plastic water bottles (ice mountain, etc. will not count!)


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