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Naked Conversations. agenda. What makes a blog so effective? The Six Pillars of the blog How can businesses utilize blogs? What Blogs offer to large and small businesses Microsoft Channel 9 example English Cut example What is the difference between a good and a bad blog? Bad blogs

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Presentation Transcript

Agenda
agenda

  • What makes a blog so effective?

    • The Six Pillars of the blog

  • How can businesses utilize blogs?

    • What Blogs offer to large and small businesses

    • Microsoft Channel 9 example

    • English Cut example

  • What is the difference between a good and a bad blog?

    • Bad blogs

    • Good blogs


What makes a blog so effective
What makes a blog so effective?

Some say it is the wave of the future!


The six pillars
The Six Pillars

  • No other form of communication has all 6 capabilities

Publishable

Syndicatable

Social

Findable

Viral

Linkable


The six pillars1
The Six Pillars

  • Anyone with a computer can publish there own blog for little to no costs.

Publishable


The six pillars2
The Six Pillars

  • All blogs can be found using generic or blog specific search engines. (Pubsub, Technorati)

  • Frequently updating blogs increases the ranking at which it appears on Google.

Findable


The six pillars3
The Six Pillars

  • Blogs promote social interaction by allowing followers to comment on conversations.

  • The Blogosphere is an interactive atmosphere that encourages the sharing of blogs.

Social


The six pillars4
The Six Pillars

  • Information can quickly be uploaded and spread through the use of blogs.

  • Blogs often get the word out better than generic press releases.

Viral


The six pillars5
The Six Pillars

  • RSS Technology allows blogs to alert followers when new information is posted.

  • This saves time searching and provides faster sharing of information.

Syndicatable


The six pillars6
The Six Pillars

  • Bloggers often link stories from other blogs to their own site

  • Linking furthers the reach of a blogger generating a greater listening audience.

Linkable


How can businesses utilize blogs
How can Businesses utilize blogs?

Blogs aren’t just for Tweens anymore.


Blogs
Blogs:

  • Provide a transparent insiders look into a company.

  • Allow people to see the human side of large corporations.

  • Enable employees or owners to address problems quickly and openly with customers in a two way channel of communication.

  • Promotes honest communication without the alteration from PR or Legal departments.


Microsoft channel 9
Microsoft: Channel 9

  • Inspired by Joshua Allen, Channel 9 is a compilation of employee blogs from Microsoft.

  • These blogs have effectively changed the public perception of Microsoft as a more consumer friendly corporation.

  • This blog has been credited as increasing Microsoft’s recruiting power.


Blogs1
Blogs:

  • Allow small companies to access their target audience without expensive advertising campaigns.

  • Let interested individuals seek out your company on their own.

  • Create a buzz factor that can spread and produce increased interest for your company.


English cut
English Cut

  • Thomas Mahon was a struggling high-end tailor before being convinced to start a blog.

  • His blog generated interest with the target audience quickly and spread through links of other blog sites.

  • His sales revenue increased 300% within 10 weeks.



Bad blogs
Bad Blogs

  • A blog should not be a marketing campaign or sales pitch.

  • Blogs should be from real people and not characters representing a company.

  • Blogs should avoid the lame factor of being cheesy.

  • Blogs cannot be effective if they are dull, they must create interest to capture a loyal audience.


Good blogs
Good Blogs

  • Should be authentic and straight forward.

  • Promote an honest (naked) conversation without hidden motives of selling a product.

  • Must include blog software allowing comments and links to be made within the blogosphere.

  • Should be interesting and relate to the overall purpose of the blog, properly representing the company it is intended for.


Now that you have learned a little about blogs…

Bravely go forth into the blogosphere and immerse yourself in the revolution


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