secondary market research
Download
Skip this Video
Download Presentation
Secondary Market Research

Loading in 2 Seconds...

play fullscreen
1 / 21

secondary market research - PowerPoint PPT Presentation


  • 332 Views
  • Uploaded on

Secondary Market Research. Presented by The Rehabilitation Engineering Research Center on Technology Transfer. T 2 RERC. Rehabilitation Engineering Research Center on Technology Transfer

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'secondary market research' - bernad


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
secondary market research

Secondary Market Research

Presented by

The Rehabilitation Engineering Research Center on Technology Transfer

Secondary Market Research

t 2 rerc
T2RERC
  • Rehabilitation Engineering Research Center on Technology Transfer
  • Funded by the National Institute on Disability and Rehabilitation Research (NIDRR) -- US Department of Education
      • grant number H133E980024

Secondary Market Research

secondary research takes advantage of the work performed and published by other researchers
Secondary Research takes advantage of the work performed and published by other researchers.

Secondary Market Research

sources of secondary research
Internet

Data base

Industry buyer guides

Industry/professional journals

Conferences (presentations)

Company catalogs

Product Literature

Trade show exhibitions

Retail outlets

Sources of Secondary Research

Secondary Market Research

slide5
Secondary Research is less expensive and saves time when compared to performing primary research activities.

Secondary Market Research

get to know the customer
Get to Know the Customer
  • Who will use the product?
  • Who is involved in the purchase process?
  • Under what circumstance will the product be used?
  • Are there additional products that are required to interact with the new device?

Secondary Market Research

slide7
Populations & Markets
  • U.S. Bureau of the Census
    • www.census.gov
  • Center for Disease Control & Prevention
    • www.cdc.gov
  • American Demographics
    • www.demographics.com
  • Consumer Spending Trends
    • www.consumerspendingtrends.org

Secondary Market Research

slide8

Once the primary customer is clearly defined, identify others who may be involved with the product. and/or Find new populations that may also benefit by the product or service who are not part of the primary market.

Secondary Market Research

professional association other useful websites
Professional Association & Other Useful Websites:
  • American Occupational Therapy Association
    • www.aota.org
  • American Physical Therapy Association
    • www.apta.org
  • RESNA
    • www.resna.org
  • RERC on Technology Transfer (T2RERC)
    • http://cosmos.ot.buffalo.edu

Secondary Market Research

at industry publications
AT Industry Publications
  • HomeCare Magazine
    • www.homecaremag.com
  • Home Health Care Dealer Provider
    • www.hhcdealer.com
  • Home Health Products
    • www.hhponline.com
  • New Mobility
    • www.newmobility.com

Secondary Market Research

visit the local home medical equipment hme dealer or attend trade shows and conferences
Visit the local home medical equipment (HME) dealer or attend trade shows and conferences.

Secondary Market Research

industry government regulations
Industry & Government Regulations
  • Food and Drug Administration
    • www.fda.gov
  • Underwriters Laboratory
    • www.ul.com
  • Health Industry Manufacturers Association
    • www.himanet.com
  • Health Industry Distributors Association
    • www.hida.org

Secondary Market Research

payment information resources
Payment Information Resources
  • Medicare and Medicaid are the industry leaders for setting standards of pricing and coding of products in the health care field.
    • www.hcfa.gov
  • Third Party payer companies such as Blue Cross & Blue Shield, Independent Health etc.
    • Check local listings for offices.
  • United Communications Group provides business consulting information, such as pricing policies.
    • www.ucg.com

Secondary Market Research

slide14

Be honest with yourself.False information to make a marketappear larger will only make the productlook as though it has failed when it reaches the market.

Secondary Market Research

be curious think outside the box
Be curious!Think outside the Box!

Secondary Market Research

secondary research and issues to consider
Secondary Research and issues to consider . . .
  • Bringing a product to market or transferring technology/products to the marketplace -- doing it on your own.
    • Know the consumer
    • Know your competitor
    • Identify distribution channels

Secondary Market Research

useful websites
Useful Websites:
  • AbleData
    • www.abledata.com
  • Health Care Finance Committee (HCFA)
    • www.hcfa.gov
  • National Center for the Dissemination of Disability Research (NCDDR)
    • www.ncddr.org
  • National Institute on Health
    • www.nih.gov

Secondary Market Research

slide19
National Institute on Disability and Rehabilitation Research (NIDRR)
    • www.ed.gov/offices/OSERS/NIDRR/index.html
  • Small Business Administration
    • www.sba.gov
  • U.S. Department of Commerce
    • http://home.doc.gov

Secondary Market Research

concluding remarks
Concluding remarks

Secondary research provides:

  • Information gathered through the expertise of others,
  • Data that is less expensive than performing primary research,
  • Valuable information in relatively short period of time, and
  • A greater breadth of information than a single source.

Secondary Market Research

t 2 rerc21

T2RERC

Center for Assistive Technology

University at Buffalo

515 Kimball Tower

3435 Main St., Buffalo, NY 14214--3079

Telephone: (716) 829-3141

Fax: (716) 829-3217

Website: http://wings.buffalo.edu/ot/cat/

Secondary Market Research

ad