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Secondary Market Research. Presented by The Rehabilitation Engineering Research Center on Technology Transfer. T 2 RERC. Rehabilitation Engineering Research Center on Technology Transfer

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Secondary Market Research

Presented by

The Rehabilitation Engineering Research Center on Technology Transfer

Secondary Market Research


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T2RERC

  • Rehabilitation Engineering Research Center on Technology Transfer

  • Funded by the National Institute on Disability and Rehabilitation Research (NIDRR) -- US Department of Education

    • grant number H133E980024

Secondary Market Research


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Secondary Research takes advantage of the work performed and published by other researchers.

Secondary Market Research


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Internet published by other researchers.

Data base

Industry buyer guides

Industry/professional journals

Conferences (presentations)

Company catalogs

Product Literature

Trade show exhibitions

Retail outlets

Sources of Secondary Research

Secondary Market Research


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Secondary Research is less expensive and saves time when compared to performing primary research activities.

Secondary Market Research


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Get to Know the Customer compared to performing primary research activities.

  • Who will use the product?

  • Who is involved in the purchase process?

  • Under what circumstance will the product be used?

  • Are there additional products that are required to interact with the new device?

Secondary Market Research


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Populations & Markets compared to performing primary research activities.

  • U.S. Bureau of the Census

    • www.census.gov

  • Center for Disease Control & Prevention

    • www.cdc.gov

  • American Demographics

    • www.demographics.com

  • Consumer Spending Trends

    • www.consumerspendingtrends.org

Secondary Market Research


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Once the primary customer is clearly defined, identify others who may be involved with the product. and/or Find new populations that may also benefit by the product or service who are not part of the primary market.

Secondary Market Research


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Professional Association & Other Useful Websites: others who may be involved with the product.

  • American Occupational Therapy Association

    • www.aota.org

  • American Physical Therapy Association

    • www.apta.org

  • RESNA

    • www.resna.org

  • RERC on Technology Transfer (T2RERC)

    • http://cosmos.ot.buffalo.edu

Secondary Market Research


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AT Industry Publications others who may be involved with the product.

  • HomeCare Magazine

    • www.homecaremag.com

  • Home Health Care Dealer Provider

    • www.hhcdealer.com

  • Home Health Products

    • www.hhponline.com

  • New Mobility

    • www.newmobility.com

Secondary Market Research


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Visit the local home medical equipment (HME) dealer or attend trade shows and conferences.

Secondary Market Research


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Industry & Government Regulations attend trade shows and conferences.

  • Food and Drug Administration

    • www.fda.gov

  • Underwriters Laboratory

    • www.ul.com

  • Health Industry Manufacturers Association

    • www.himanet.com

  • Health Industry Distributors Association

    • www.hida.org

Secondary Market Research


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Payment Information Resources attend trade shows and conferences.

  • Medicare and Medicaid are the industry leaders for setting standards of pricing and coding of products in the health care field.

    • www.hcfa.gov

  • Third Party payer companies such as Blue Cross & Blue Shield, Independent Health etc.

    • Check local listings for offices.

  • United Communications Group provides business consulting information, such as pricing policies.

    • www.ucg.com

Secondary Market Research


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Be honest with yourself. attend trade shows and conferences.False information to make a marketappear larger will only make the productlook as though it has failed when it reaches the market.

Secondary Market Research


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The answers may not always be where first expected! attend trade shows and conferences.

Secondary Market Research


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Be curious! attend trade shows and conferences.Think outside the Box!

Secondary Market Research


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Secondary Research attend trade shows and conferences.and issues to consider . . .

  • Bringing a product to market or transferring technology/products to the marketplace -- doing it on your own.

    • Know the consumer

    • Know your competitor

    • Identify distribution channels

Secondary Market Research


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Useful Websites: attend trade shows and conferences.

  • AbleData

    • www.abledata.com

  • Health Care Finance Committee (HCFA)

    • www.hcfa.gov

  • National Center for the Dissemination of Disability Research (NCDDR)

    • www.ncddr.org

  • National Institute on Health

    • www.nih.gov

Secondary Market Research


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Secondary Market Research


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Concluding remarks (NIDRR)

Secondary research provides:

  • Information gathered through the expertise of others,

  • Data that is less expensive than performing primary research,

  • Valuable information in relatively short period of time, and

  • A greater breadth of information than a single source.

Secondary Market Research


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T (NIDRR) 2RERC

Center for Assistive Technology

University at Buffalo

515 Kimball Tower

3435 Main St., Buffalo, NY 14214--3079

Telephone: (716) 829-3141

Fax: (716) 829-3217

Website: http://wings.buffalo.edu/ot/cat/

Secondary Market Research


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