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Secondary Research

Secondary Research. Martin Noficzer. “This may not be true for everyone, but we’ve found that most of our ideas, at minimum, take a week and often time s months of rehearsal before we feel like we’ve got something good,” says OK Go‘s Tim Nordwind.

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Secondary Research

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  1. Secondary Research Martin Noficzer

  2. “This may not be true for everyone, but we’ve found that most of our ideas, at minimum, take a week and often times months of rehearsal before we feel like we’ve got something good,” says OK Go‘s Tim Nordwind. “After we come up with a simple concept, the four of us (and often times our collaborators) get together and start playing around with ideas until the concept starts coming to life, changing, and getting better than we ever could have imagined. Some of our videos, like the Rube Goldberg machine for ‘This Too Shall Pass,’ took six weeks of planning and building.” This tells me that when working on a music video, even if it is a simple idea it must be rehearsed several times in order for it to be the best it could be. It might even cause the video to change in a way that it becomes even better than the original concept. This Too Shall Pass – OK Go http://www.youtube.com/watch?v=qybUFnY7Y8w http://mashable.com/2010/11/28/viral-music-video-how-to/

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