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Online Consumer Behavior of Car Buyers

Every Business is coming into Online and it is increasing its business and its Brand awareness. Buyers are going online to make decisions

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Online Consumer Behavior of Car Buyers

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  1. Online Consumer Behavior of Car Buyers by:- BenErgSoftware Solutions

  2. Population estimation in India 138 • By 2020 India’s population is estimated to be around 138 million which increases the pressure on the transport infrastructure 136 134 132 population Year

  3. Since India is a growing economy the automotive industry will look to target offering alternative fuel variants like CNG, LPG, etc. with advanced safety features

  4. India is the fastest growing market for high end brands

  5. While the hybrid cars are popular choice among the people with surging incomes, the middle class prefers buying used cars online.

  6. All of this Research happens before entering the Retailer’s Showroom

  7. 24% Indian car buyers are happy to purchase car without visiting the showroom even once.

  8. 35% agreed they talk only to the retailers and OEM’s who have online presence. However, personal interaction like talking to sales rep, test driving, talking to service team etc. is important before buying the car.

  9. 22% customers do not mind buying the car online but agreed they would like to personally look into the paper work

  10. 13% would like to buy the car on mobile phones

  11. Why Go Digital?

  12. Digital marketing has better mileage. It covers more geographical area at less investment. • The digital strategies perform better. A single campaign can run for 2 months long.

  13. The Digital marketing beats the traditional marketing with mileage, performance and attraction which in turn generates measurable ROI.

  14. Stay ahead of the curve with Digital Marketing

  15. Digital media allows you to attract and target the high intent buyers

  16. You can Reach Us @ info@benergdigimark.com www.benergdigimark.com

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