1 / 34

Engaging through Social Media

Engaging through Social Media. Society’s gift to Alumni Relations. Today’s Focus. Why Social Media is worth the time and effort. It’s FREE !. Facebook. There are more than 500million active users of Facebook 50% of active users log in once a day Users spend over 700 mins/month on FB

beck
Download Presentation

Engaging through Social Media

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Engaging through Social Media Society’s gift to Alumni Relations

  2. Today’s Focus

  3. Why Social Media is worth the time and effort • It’s FREE!

  4. Facebook • There are more than 500million active users of Facebook • 50% of active users log in once a day • Users spend over 700 mins/month on FB • “Facebook is a social utility that connects people with friends and others,” Facebook’s statistics site.

  5. LinkedIn • There are more than 100 million professionals online as of March ‘11

  6. Holton-Arms School • Founded in 1901 in Washington, DC • Moved from Washington, DC to current campus in Bethesda, MD in 1963 • Grades 3-12 • Enrollment 645 • All-girls Independent Day School

  7. Holton-Arms Alumnae Association • Total Alumnae 7,505 • Living Alumnae 6,165 • Alumnae with accurate contact information 5,148 • Alumnae with valid email 2,634 • Holton-Arms FB group 1,031 • Holton-Arms LinkedIn Group 552

  8. Holton-Arms Alumnae Programing • 2-3 Alumnae Events per month, 12 months a year • Local and Regional • Using Faculty: Book Club & Beer Tasting • Networking Events • Using Holton Alumna Expertise for events • 3 to 4 day Reunion Weekend

  9. Today’s Goals • To look at Social Media strategically not technically • Help you see how it can be a serious tool to engage your alumni • To provide concrete take aways that you can implement into your own program

  10. Holton Alumnae Group on Facebook for events, updates, and opportunities (1031 Members) Social Media Holton Groups

  11. Facebook as a serious tool • Supplemental communication, “Cross Pollinating” • Providing School information where your constituents already are • As a database for contact information

  12. Examples: Events • Post all of your alumni events on Facebook. • It’s okay to invite everyone Holton-Arms Networking Workshop • Include a survey • Respond to event posts

  13. Event Tips • Post your events early • Click “Share” at least 8 times with a message to publicize your event • Record those who have RSVP'd on FB in your database or Excel • 1 week prior to event, send a targeted email to all who have RSVP'd to provide details such as parking & to serve as an additional touch

  14. Event Follow Up • Post Photos • Tag your key volunteers • Public Recognition • Thank your volunteers by tagging them in a post

  15. Recognizing your Alumni • Post Accomplishments

  16. Recognizing your Alumni • Publically thank

  17. Facebook as an Annual Fund Tool • 1000 donors by June 30th – 25 new gifts in 3 days

  18. Facebook as an AF tool for your volunteers • Ask your volunteers to post the same message on Facebook • There is nothing easier or less intrusive for a Volunteer than to post on Facebook

  19. Alternative Ways to Engage • Call for Volunteers • Ask for Feedback • If an alum comes to campus, snap a cell phone photo and post it • Allow alums to post and promote their businesses

  20. Alternative Ways to Engage • Post a campus happening

  21. Holton Alumnae group on LinkedIn for Job networking, job postings, industry advice, discussion forums, and a professional directory resource(552 Members)

  22. Helping people help themselves with LinkedIn • Enable your alumni to use the resource • Discussions • Young alumna inquiry • ‘06 Alumna moving to London • Alumnae Self Promotion

  23. Job Board on LinkedIn

  24. The Search Function on LinkedIn • Enable your alumni to use the Member search function • Key words (ex: Public Policy) • Companies • Names

  25. Engaging on LinkedIn • Ask Questions

  26. LinkedIn as a resource for you • Accurate Employment Information • Accurate Contact Information • Easily Searchable

  27. Using Facebook & LinkedIn Together • Post on Facebook to look at the new job postings on LinkedIn • Post the link to a new LinkedIn discussion on Facebook or vice versa • Link to events /discussions on your email signature • Link to your Social Media Groups on your email signature

  28. My Email Signature

  29. Ensure Continued Success • Create content • Creating can be as simple as posting a web story that is relevant

  30. Ensure Continued Success • AND Digest content • It can be as simple as “Liking” a posting by an alum or reposting their content • Respond to group postings or to Event postings • Frequency • Goal: Create Content once a day

  31. How am I going to do all of this? • Check your social media when you check your email and your voicemail • Remember: • We are putting content into the modes of communication our alumni are already checking • Their PDA is in their hand – they are checking it – we are just adding in our messaging to also be digested

  32. Why it matters • “I didn’t know Holton did stuff” • Young alumna’s response to her first alumnae event in March 2010 • You can stay top of mind and remind without being intrusive – keep it out of the inbox • We kill ourselves to do it all, let Social Media support our daily work

  33. It matters because we are. . . • Relationship brokers and connectors • We connect people with people, the School, emotions, things, and activities • We engage our constituency through events, programs, Reunions, relationship management, volunteer management • What better tools to have in our arsenal than Social Media; helping people help themselves.

  34. My Contact information Abigail Sheridan Betts Alumnae Director Holton-Arms School 301.365.6005 abigail.betts@holton-arms.edu

More Related