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Social Media: Reaching and Engaging Citizens

Social Media: Reaching and Engaging Citizens. Dr. Munir Mandviwalla, Temple University Hon. Phil Gordon, Mayor, Phoenix, AZ Mr. Satish Ajmani, Chief Information Officer, Orange County Dr. Valentine C. Matula , Director, Multimedia Research, Avaya Labs Research, Avaya, Inc.

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Social Media: Reaching and Engaging Citizens

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  1. Social Media: Reaching and Engaging Citizens Dr. Munir Mandviwalla, Temple University Hon. Phil Gordon, Mayor, Phoenix, AZ Mr. Satish Ajmani, Chief Information Officer, Orange County Dr. Valentine C. Matula, Director, Multimedia Research, Avaya Labs Research, Avaya, Inc. Dr. David Schuff, Temple University

  2. HARRY Truman on his famous ‘whistle-stop’ tour

  3. Blog mentions of PRESIDENT OBAMA on WORDPRESS.com

  4. TODAY (AND Yesterday) • In the 2008 presidential elections, more than 55% of the US adult population got news and participated in political dialogue through the Internet (Pew Institute) • A 20-year-old college student won a county seat in New Hampshire by defeating the three-term 66-year-old incumbent using Facebook (The Gainesville Sun) • Blog mentions were significantly associated with Gallup polls in the 2008 presidential primaries. In comparison, TV, newspaper, radio, and static web sites were notsignificant (Wattal, et al. 2010). • US President Truman logged 21,928 miles in 4 months in 1948 during his famous “whistle-stop” tour, a journey that is credited with helping him to win the election.

  5. Traditional Internet PLACE TO VIRTUAL SPACE Low cost | easy to use | flat | interactive | open | all inclusive | social

  6. 3,821,208! Campaigning

  7. Campaign STRATEGY

  8. LEGISLATIVE Process

  9. Citizen Engagement

  10. Citizen Services

  11. Crowdsourcing Social monitoring Analytics Location-based Coming soon...

  12. Which social media will be important? • Will traditional media have a different or diminished role? • How will social media change the dynamics among citizens and elected officials? • How can campaigns, citizens, governments leverage social media? QUESTIONS

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