#HRChat: Engaging with Social Media
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#HRChat: Engaging with Social Media. Diane C. McDonald Executive Director of Marketing Marketing & Communications [email protected] 979.845.4663 http://marcomm.tamu.edu. 11/07/2013. Marketing. Marketing Strategy Creative Web Social Media Visual Media TAMUtimes. #HRChat.

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#HRChat: Engaging with Social Media

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Hrchat engaging with social media

#HRChat: Engaging with Social Media

Diane C. McDonald

Executive Director of Marketing

Marketing & Communications

[email protected]

979.845.4663

http://marcomm.tamu.edu

11/07/2013


Marketing

Marketing

  • Marketing Strategy

  • Creative

  • Web

  • Social Media

  • Visual Media

  • TAMUtimes


Hrchat

#HRChat

  • Build & Maintain Community

  • Provide Customer Service

  • Educate

  • Promote Diversity


Build maintain community

Build & Maintain Community

Reach more people via social vs. traditional media.

The Eagle – 22,000 Subscribers

Twitter – Nearly 100,000 Followers

Facebook – 430,000+ Fans


Build maintain community1

Build & Maintain Community


Build maintain community2

Build & Maintain Community


Build maintain community3

Build & Maintain Community


@aggieprez

@AggiePrez


Provide customer service

Provide Customer Service


Educate

Educate


Educate quickly disseminate important information

Educate/Quickly Disseminate Important Information


Educate professional development

Educate/Professional Development

#HigherEd

#HigherEdJobs

#HR

#HRChat

#SHRM

#Diversity


Promote diversity thoughts

Promote Diversity - Thoughts

  • Diversity of opinions/views is allowed.

    • Protected by First Amendment.

  • Can remove posts if violation of…

    • Aggie Code of Honor

    • University Policies

    • Terms of Each Platform


Promote diversity events

Promote Diversity - Events


Promote diversity profiles in student leadership

Promote Diversity – Profiles in Student Leadership


Promote diversity profiles in student leadership1

Promote Diversity – Profiles in Student Leadership


Promote diversity profiles in student leadership2

Promote Diversity – Profiles in Student Leadership


Measuring results

Measuring Results

Texas A&M can take a naive kid from a poor family in a small town and make them ready to be a millionaire in Houston or Dallas or even NYC. It's not only what you know, but who you know. Great place to start networking. Wouldn't trade my time there for anything!

  • Cold Metrics

    • Likes

    • Shares/Retweets

    • # Views

  • Warm Metrics

    • Quality of Comments


Management tools

Management Tools


Social media directory

Social Media Directory

  • http://marcomm.tamu.edu/toolkit/social/social-directory.html


Final thoughts

Final Thoughts

  • It’s about engagement.

  • It takes commitment.

  • Better to do one platform right than several wrong.


Thank you

Thank You

Diane C. McDonald

Executive Director of Marketing & Social Media Twitter - @DianeCMcDonald

[email protected]

dianecmcdonald.com


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