Marketing Matters. A Guide to Marketing Your Business.
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A Guide to Marketing Your Business
This series of short presentations is based on a collection of articles originally published in Sign Directions under the banner Marketing Matters.In the three previous presentations we looked at Why Marketing Matters, Advertising and Direct Mail in this part we will consider Literature
If you do, but it’s badly designed and poorly produced – you’re going to the bottom of the list again!
Your literature is your representative on paper – the impression it makes and the information it provides to clients can mean the difference between winning their business and not.
That’s not to say you should ignore electronic media and we will touch on it later, because done well they can make an effective statement about your business.However, if a customer is looking for a supplier, the web is usually only the starting point.
Case Studies: In the original Sign Directions article we used two examples to illustrate the benefits of well designed literature.We don’t have the time to consider these in detail here however, you can download the original article from the Member’s Area of the BSGA web site or from the Sign Directions archive at www.signdirections.net
If you would like further help and advice with your marketing programme please contact Ray Stewart at Trinity Marketing, whose contact details are on the final slide of the presentation.