Oracle Asia Pacific OpenWorld Singapore - March 10 - 12, 1999

1. Oracle Asia Pacific OpenWorld Singapore - March 10 - 12, 1999 How Internet Changes Knowledge Management? Lakshmana Pillai A. lpillai@sg.oracle.com Manager, Design & Migration Services Oracle Asia Pacific Division, Singapore

2. Knowledge What is the Most Valuable Natural Resource?

3. Knowledge Management Agenda • What is it Really? • What are the Challenges? • Components of Knowledge Management • Knowledge Management Evolution • Oracle Infrastructure / Technology • Summary

4. Building block of a modern organization Knowledge is Perishable. Becomes Obsolete Quickly. Always changing. Renewing is key to competitive advantage. Knowledge = Power. Share it and it will multiply. What is Knowledge? Data + Context = Information Information + Experience = Knowledge

5. Insights Wisdom Where is the Information? Email FAX Voice Documents, presentations, graphics News Web Sites Databases

6. What exactly is Knowledge Management? • The process of • Creating Ideas and • Identifying / Capturing • Evaluating / Rating / Organizing • Storing • Sharing • Distributing / Retrieving • Maintaining • a company’s collective expertise

7. Suppliers Customers Organizations Competitors Partners Who is Involved in the Knowledge Community Everyone

8. Company Staff • Organization Career Development Participation Involvement Peer Recognition Who Win’s with Knowledge Management? • Benefits Everyone Improved Reference Greater Margin Better Customer Solution Better Product Identify Resource Mix (leverage staff) New Hire Targeted Education

9. What are we attempting to Achieve? Add value to what we have by turning data into information and information into knowledge • Creation of Ideas through Informational Exchange • Valuating and Rating the Idea’s Worth • Transforming / Implementing the Intellectual Asset • Monitoring Success

10. Business Challenge Digital Library - An Example . . . to Any Information Connecting Any User . . . Presentations Product Info Collateral Training Videos Application Reports Business Intelligence Competitive Info Fax Images Text Video, Audio, Graphics, NewsFeeds, Imaging, etc. . Sales Force S E C U R I T Y S E C U R I T Y Corporate Corporate Repository Infrastructure Logistics/ Distribution External User Access Multiple Documents & Information Types across Business Units Multiple User Types & Interfaces

11. Biggest Problem We Face Information Overload Navigating Among the Huge Number of Data

12. Major Components of Knowledge Management • Identify Experts • Manage Multimedia Content • Connect People and Extract Knowledge • Facilities for Discussions • Grapevine for Targeted Distribution • Share and Distribute Knowledge • Monitor Success and Reward People

13. Knowledge Management System Identify Requirements Access & Transfer Exraction Creation Knowledge Transformation Knowledge Map Locating Important Knowledge in an Organization Linking Knowledge Model to a Training Program Knowledge Repository (Structured & Unstructured)

14. Charting the Course Knowledge Management Evolution Stage I Stage II Stage III Stage IV Awareness Execution Process Improvement Integrated Access Constituency Behavioral Change Cohesive Human Network & System Infra. Pervasive Culture Across LOBs Targeted Success Routine Success Metrics Instituted Strategic Operational Drivers

15. What Makes Knowledge Management a Reality? Ideal Working Culture with Good Technology Infrastructure More than Technology... “Techknowledgy”

16. Build a Nice Culture!!! to Easily Extract Information from Everyone For a Good Working Culture Innovation occurs “at the boundaries between mind-sets” • Build a Team Culture • Emphasise Importance of Knowledge Sharing • Setup Virtual Teams • Setup Discussion/Chat Rooms • Maintain Skills Matrix • Motivate People • Recognize People Involved

17. Emphasis on People/Process Knowledge Management Evolution Stage I Stage II Stage III Stage IV Awareness Execution Process Improvement Integrated Access Constituency Behavioral Change Cohesive Human Network & System Infra. Pervasive Culture Across LOBs Targeted Success Routine Success Metrics Instituted Strategic Operational Drivers

18. Technology Infrastructure Capture human experience as best we can. Find the right stuff when needed. People spend more time analyzing, manipulating, and creating sharable knowledge filled with experience and insights ... rather than searching for the basics.

19. Technology Infrastructure Internet/Web (Connects People; Provides Global Access Delivers Information; Enables Discussion) Oracle InterOffice (Supports Collaboration) Oracle8i (Acts as a Knowledge Repository; Multimedia Content Mgmt.) Business Intelligence (DSS, DW) Java (Provides An Industry Standard Programming Model) Oracle Video Server (Streams Video/Audio)

20. UI Browser, Mailbox Publish, Push, Broadcast Distribution Search/Retrieve, Agent, Information Mining, Filters, Collaboration Processing/Intelligence Messaging, Middleware, Workflow, WWW/Internet, GroupWare, Transport Document Repository, DBMS, Data Warehouse, Legacy, Internet, Extranet Data Enabling Knowledge Management

21. How Internet Enables Knowledge Management? • Broad Knowledge Network • Eliminates Localness and Asymmetry of Knowledge • Created too Many Ideas • Biggest informational Asset • Success Trends • Cost of Ownership • Simplicity of Use • Global Collaboration • Open , Standard Based

22. Internet is a Treasure of Knowledge You Should Not Need “Indiana Jones” in “Raiders of the Lost Ark” to Find It. Use the Internet right ! • Choose the • Right Development & Deployment Platform. • keep Indiana Jones in the movies

23. Java300% Pure Development Environment

24. How does Oracle8i help ? iFs interMedia

25. What is iFS? • A file system inside the database • Provide universal access to files • Suited for building document-centric applications

26. Spreadsheets Applications (Java, CORBA, PL/SQL) File servers Word processingdocuments Windowsclients Presentations Webbrowsers Drivers Oracle8i Video FTPclients FTP UNIX Audio E-mail E-mailclients Voice mail iFs - Loading Files In

27. Video Documents Images Transaction Data Oracle interMediaContent Management Oracle8i Web Browser Customer Data Desktop Client Inventory Data MIS Application • Production Website

28. Thick Client Thin Client OCI, SQL, iFS interfaces, C++, Java, URL interMedia web agent & clipboard Oracle interMedia - Components Web Server: OAS - IIS - Netscape Oracle8i iFS interMedia Image Audio Text Locator Video Extensibility APIs ORDBMS Kernel

29. Application Object - relational interface client Oracle8 Media Data Table space Web Servers Metadata OS Flat Files Streaming & Specialty Servers Oracle interMediaImage, Audio, Video Storage and Delivery

30. SQL Loader • iFS Section information Engine Section-er Filter Tokens (words & themes) Tagged text Lexer Plain text • Builds index • Remove stopwords (configurable list) • Inso HTML Export • User Defined • Plain text • HTML • XML • News/E-Mail (RFC1136) • Basic - Whitespace • Theme engine • Word decompounding • Alternate spelling • Double-byte The Text Index Process Text Column Text Index • Ext. Datastore • BFile, URL

31. Oracle Solution Benefits • Leading & Proven DB Technology • Manages All Types of Data • Less Time to Find Information • One Place to Look • Robust Search Facilities • Scalable & Portable • Less Time Reproducing Information Already in Existence

32. Knowledge isMoney Knowledge isPower Knowledge isHappiness Knowledge isFun Summary • Defined the Challenge of Knowledge Management • Identified the Problem • Mapped a Charter • Identified an Infrastructure well....... “Knowledge isEverything”, Only if we Manage it Properly

33. Success is the Biggest Roadblock of Innovation! Now it’s your chance ! Build a Good Knowledge Management Solution

34. Time for Knowledge Extraction ?