INTRODUCTION TO BUSINESS. CHAPTER 4 Assessing Global Conditions. How International Business Can Enhance Performance. Attract Foreign Demand Capitalize on Technology Use Inexpensive Resources Diversify Internationally Combination of Motives.
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INTRODUCTION TO BUSINESS
Assessing Global Conditions
The economy of China has grown substantially because of its ability to produce products at very low cost. Many firms in the United States and other countries have their products produced in China.
Trend of U.S. Exports and Imports
U.S. firms commonly engage in strategic alliances with manufacturers where labor costs are very low, such as Africa and Asia.
The euro is the currency used by many European countries today. Its value against the U.S. dollar changes over time. As the value changes, it affects the amount of dollars needed to purchase European products (denominated in euros) and the amount of euros needed to purchase U.S. products (denominated in dollars).