Introduction to Business

1. Introduction to Business Sara lingerfelt, Buford middle School

2. Standards • GPS Focus Standards: • BCS-BCSII-11- The student will examine career requirements, job responsibility, employment trends, and opportunities for careers in business. • a) Discuss characteristics and opportunities that lead to the development of a successful career in entrepreneurship management, marketing, and banking and finance. • b) Create a logo, slogan, letterhead, and business card for an imaginary business. • GPS Academic Standards: • ELA7R2 – The student understands and acquires new vocabulary and uses it correctly in reading and writing. • ELA7W2 – The student demonstrates competency in a variety of genres. • ELA7W3 – The student uses research and technology to support writing. • ELA7W4 – The student consistently uses the writing process to develop, revise, and evaluate writing. • ELA7LSV1 – The student participates in student-to-teacher, student-to-student, and group verbal interactions.

3. Essential questions… • What career requirements, job responsibilities, employment trends, and opportunities exist for careers in business? • What is a logo? • What is a slogan? • How do I design and create a business card? a letterhead?

4. vocabulary • Business Card – a small card with a person’s name, business affiliation, and contact information • Entrepreneur – a person who has an idea and turns it into a business; a business owner who assumes the risk for a business venture. • Letterhead – a sheet of stationery printed with the business name and address at the top • Logo – a name, symbol, or trademark designed for easy recognition; an iconic representation of business • Slogan - a catch phrase used to represent a business or product; a motto

5. CAREERS IN BUSINESS

6. What is an entrepreneur? • www.webster.com

7. Steve Jobs and entrepreneurs

8. Management • http://en.wikipedia.org/wiki/Management • “the act of getting people together to accomplish desired goals and objectives”

9. Banking & finance • money management, financial security, credit management, resource management, risk management, and consumer rights and responsibilities • Basics of the banking system, procedures, etc

10. marketing • promoting, selling, and distributing a product or service

11. Careers in business… • Entrepreneurship • Bill Gates, Steve Jobs, Arthur Blank, Truett Cathy • Management • Property • Office • Retail / Restaurant Management • Marketing • Fletch Creative • Banking and Finance • BB& T, Wells Fargo, Chase, Peoples Bank & Trust, Gwinnett Community Bank

12. Who are a few successful entrepreneurs? Bill Gates Steve Jobs Donald Trump

13. Part I • Logos and Slogans

14. Can you guess the logos and/or slogans? Just do it! I’m Loving It! Save Money. Live Better

15. Your Turn… • Develop a logo and slogan for a business of your own. • You may use Microsoft Office Word or Publisher. • Please use the drawing tools to create your logo design. • Please use word art to type your slogan. • Save each file separately. • The file names should be “logo” and “slogan”. • Have three classmates “peer edit” your documents. • Print and turn in. • ***Don’t forget your name, date, and class period.***

16. Part 2 • Business Cards

17. Tips for a Professional Look • Keep the design simple and clean. • Limit the number of fonts. (No more than two.) • Utilize bold and italicize sparingly.

18. Parts of the Business Card • Name • Title • Business/Organization Name • Contact Information • Phone # & Fax # • Mailing Address • Email & Web Address • Logo/Slogan

19. Sample Card Logo Name & Title Email Address Mailing Address Phone #’s Web Address

20. Sample Card Business Name & Slogan Name & Title Contact Information

21. Summary • Business cards represent you when you aren't’t there. • Should present you and your business in a positive way. • Must include all of the information needed for the customer to be able to contact you.

22. Your Turn… • 1 – Open Microsoft Publisher • 2 – Choose a business card template. • 3 – Include the following information on your business card. • Name • Title • Business/Organization Name • Contact Information • Phone # & Fax # • Mailing Address • Email & Web Address • Logo/Slogan • 4 – Save the document in your BCS folder as “business cards”. • 5 – Ask three classmates to peer edit your business card. • 6 – Print business cards. (printer B115 – 5110, multiple images per sheet)

23. Part 3 • Letterhead

24. What is letterhead? • Letterhead is stationary that usually displays the company’s name and contact information.

25. Examples of Letterhead

26. Information included on the letterhead: • Company Name • Address • City, State, Zip • Phone # • Fax # • Email • Website

27. Letterhead Format: Buford Middle School 2700 Robert Bell Parkway Buford, GA 30518 770-904-3690 www.bufordms.org

28. Your Turn… • 1 – Open Microsoft Publisher • 2 – Choose a letterhead template. • 3 – Include the following information on your business card. • Company Name • Address • City, State, Zip • Phone # • Fax # • Email • Website • 4 – Save the document in your BCS folder as “letterhead”. • 5 – Ask three classmates to peer edit your letterhead. • 6 – Print letterhead. (printer B115 – 5110)

29. Letterhead and business Card math activity • Discuss the expense of business cards and letterhead stationery if purchased from a vendor or printed in-house. • Complete the Business Cards & Letterhead Stationery worksheet.