1 / 8

Follow the Money

Follow the Money. The quest to reduce IP infringement. October 4, 2013. The Problem. The Ad Industry's Problem: Our clients ads are supporting online piracy It is bad for our client’s brands It is bad for content owners Its bad for the industry Confirms “wild west” fears

audra-schultz
Download Presentation

Follow the Money

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Follow the Money The quest to reduce IP infringement October 4, 2013

  2. The Problem • The Ad Industry's Problem: • Our clients ads are supporting online piracy • It is bad for our client’s brands • It is bad for content owners • Its bad for the industry • Confirms “wild west” fears • Advertising Revenue is making the IP infringers stronger!

  3. Follow the Money

  4. What if we could stop the advertising from getting to the rogue sites in the first place?

  5. Operationalizing Anti-Piracy Purpose: • Create an operational framework that is simple and inexpensive to prevent advertising revenue from reaching IP infringement sites Objectives: • Maintain an accurate and up to date list of content theft sites • Legal contract between agency and publishers • Prevent Advertising from reaching rogue sites • Auditing process to check compliance • Clear internal external communications • Evaluate technology partners 5

  6. Operationalizing Anti-Piracy 1.0 Content Owners Google Transparency Verification companies Campaign 1 The “list” 4000+ sites Campaign 2 Legal Contract with insertion order Advertising Network or Publisher Audit Campaign 3 Adsafe DoubleVerify etc

  7. Since the start of the initiative, between $10 and $12 million dollars have been withheld from rogue sites

  8. Anti-Piracy 2.0 • Choose technology partners that can help with: • More robust lists • Lower risks to agencies • Dispute resolution • Roll-out to Europe and ROW • Encourage a wider group of US agencies to participate

More Related