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Mapping Inbound Marketing: Combine Blogging, Social Media and SEO for Results

@ mvolpe. Mapping Inbound Marketing: Combine Blogging, Social Media and SEO for Results. Social Fresh - Portland, OR - March 29, 2010. Mike Volpe VP Marketing, HubSpot Twitter: @ mvolpe. @ mvolpe. What’s the Next Hairstyle?. Flickr: davecobb . Flickr: nopiedra. Social Media. S E O.

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Mapping Inbound Marketing: Combine Blogging, Social Media and SEO for Results

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  1. @mvolpe Mapping Inbound Marketing:Combine Blogging, Social Media and SEO for Results Social Fresh - Portland, OR - March 29, 2010 Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

  2. @mvolpe What’s the Next Hairstyle? Flickr: davecobb Flickr: nopiedra Social Media SEO Flickr: Sachaverelle Blogging

  3. @mvolpe This Ain’t No Haircut! Wikipedia Wikipedia

  4. @mvolpe Navigating a Complex Landscape Flickr: WanderingtheWorld

  5. @mvolpe Marketing is Changing 1950 - 2000 2000 - 2050

  6. @mvolpe Outbound Marketing

  7. @mvolpe Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

  8. @mvolpe The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

  9. @mvolpe The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI

  10. @mvolpe “Best Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI

  11. @mvolpe “Worst Things” from 2009 Source: survey of hundreds of businesses: HubSpot.com/ROI

  12. @mvolpe Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

  13. @mvolpe “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

  14. @mvolpe Questions to ask yourself...

  15. @mvolpe Am I regularly creating new share-worthy content?

  16. @mvolpe Am I promoting my content in social media conversations?

  17. @mvolpe Am I optimizing my content for search and social media?

  18. @mvolpe Am I converting as many visitors into leads and sales as I can?

  19. @mvolpe Stop thinking like a marketer or advertiser.

  20. @mvolpe Start thinking like a publisher and socializer.

  21. @mvolpe Inbound Marketing Map SEO Social Media Conversions Blog Flickr: WanderingtheWorld

  22. @mvolpe Inbound Marketing • Create • Optimize • Promote • Convert

  23. @mvolpe Inbound Marketing • Create • Optimize • Promote • Convert

  24. @mvolpe Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases

  25. @mvolpe Publish Everywhere

  26. @mvolpe Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  27. @mvolpe Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  28. @mvolpe Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  29. @mvolpe 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

  30. @mvolpe Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI

  31. @mvolpe More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI

  32. @mvolpe Inbound Marketing Workshop • Create • Optimize • Promote • Convert

  33. @mvolpe SEO Tips from Website Grader Lessons from 2,115,631 websites

  34. @mvolpe What drives SEO rank? HubSpot.com/cartoons

  35. @mvolpe SEO = Context and Authority Ranking Algorithm:f(n): Context + Authority

  36. @mvolpe Keywords & The Prosthodontist Image: http://www.thehumorousimage.com/

  37. @mvolpe On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description

  38. @mvolpe Authority is Determined by Links

  39. @mvolpe More & Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com

  40. @mvolpe Where is Search Going?

  41. Where is Search Going?

  42. @mvolpe Inbound Marketing • Create • Optimize • Promote • Convert

  43. @mvolpe It’s NOT About You… Ever HubSpot.com/cartoons

  44. @mvolpe Target Content to Your Personas Kadient photo by: David Meerman Scott

  45. @mvolpe Content Makes You Interesting

  46. @mvolpe Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

  47. @mvolpe Make Sharing Easy

  48. @mvolpe What Gets Shared? Rarely Shared Frequently Shared • Product info • Product documentation • Company background • New market data • Educational content • Top-notch blog posts

  49. @mvolpe Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

  50. @mvolpe Inbound Marketing • Create • Optimize • Promote • Convert

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