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How social media builds inbound links and higher search rankings l.jpg

How Social Media Builds Inbound Links and Higher Search Rankings

Presented by:

Arnie Kuenn, President

Vertical Measures


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My Background Rankings

  • Internet marketer for about 12 years

  • Formed Vertical Measures about 4 years ago

  • Primarily an internet marketing company, however everything is geared around link building & SEO

  • We have 75+ clients

  • About 25% of our business is outsourcing from SEO & Web Development Agencies


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Search Marketing Is Critical Rankings

  • When someone types a keyword into the search box, there are only two possible outcomes:

    • They will find you.

    • They will find your competitor.


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Two Search Marketing “Truths” Rankings

  • Organic search traffic can be so valuable, it can sustain an entire business.

  • Organic search rankings are something you can work to influence, but ultimately you do not control them. The search engine algorithms make that call.


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What is SEO in 2009? Rankings

  • Search Engines are getting better & better every year at eliminating spam techniques.

  • They update the algorithms almost every week.

    Google: Made 160 changes in Q1 of 2009

  • Quality backlinks became much more important this year, weak backlinks became almost worthless

  • Social Media “signals” are now a real factor


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Why Invest In Higher Rankings? Rankings

  • 60% of listings in the #1 position will get a click!

  • Natural search results receive 250% more clicks than paid search

  • Natural search converts 30% better than paid search

  • Clicks are Free!!!


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How Does it Work? Rankings

Magic 3 step formula:

  • Create Good, Unique Content

  • Optimization each page you want to rank

  • Get Quality Inbound Links

Bot or Spider


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Search Engine Results Page (SERP) Rankings

Indented Listing

Local Listing


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The Biggest Factor is Inbound Links Rankings

  • The best links:

    • From trusted sites

    • Have proper anchor text

    • Have varied anchor text

    • Are from many different domains

  • I am not too worried about:

    • Reciprocal

    • PageRank


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Use Social Media to Get Links (and Rankings) Rankings

  • Blogs! (create content you can promote, RSS feed, links to others)

  • Facebook (your profile & fan page)

  • Twitter (your profile, tweets & retweets)

  • Linked In (your profile & business page)

  • Flickr (links from photo descriptions)

  • Other Social Profiles: MySpace,Naymz, FastPitch, Google, Spoke, Plaxo, etc.

  • Other Social Media Sites: StumbleUpon, Redditt, Digg, Propeller, etc.


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Facebook Page Rankings

  • Not a lot of direct link benefit, but great from a “signals” standpoint.

  • Build fans and communicate with them. The links will come.


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Twitter Profile Rankings

  • Direct link (no follow). Great from a “signals” standpoint.

  • Build followers and communicate with them. The links will come.


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LinkedIn Profile Rankings

  • Direct text links (Do follow!). Change the text.

  • Build connections and update your profile. The links will come.


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Flickr Pages Rankings

  • Direct links (no follow). Great from a “signals” standpoint.

  • Others might grab your photos and…. the links will come.


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Others key sites… Rankings

  • StumbleUpon

  • Digg

  • Redditt

  • Propeller

  • Yahoo Buzz

  • Delicious

  • Niche sites (ex. Sphinn)

  • Signals & Secondary Links!!


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Why Social Media? Rankings

  • 12% of our visitors come from social sites (~500 per month and growing)

  • More than double what we get from PPC

  • Helps with organic rankings & branding

  • Keeps the search engines coming back


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Why a Corporate Blog? Rankings

  • The original social media

  • 24% of our page views come from our blog posts (~2,000 per month)

  • We make 2 new posts per week

  • Gives us a vehicle to post new link worthy content

  • Keeps the search engines coming back


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It Starts With Good Content! Rankings

  • Build pages around your keywords

  • Add real value to the web visitor

    • Unique

    • Informative

    • Entertaining

  • Good for Social Media?

    • Is it “Link Worthy”?

    • Can you promote it?


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Create Content & Promote It Rankings

  • Some ideas:

    • Lists

    • Videos

    • Case Studies

    • Comparisons

    • Satire & Parody

    • Interviews

    • Polls & Surveys

    • Contests (detailed example, next)

    • Promote it using social media!!!


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Small Companies Can Run Contests! Rankings

  • Bridal Contest

  • Answer 3 questions:

    • Your engagement story

    • Your wedding day theme plan

    • What is special about your wedding that you shall win this free sponsorship?

  • Facebook Ad

  • Increased followers on Twitter through regular tweets


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Big Companies Too! Rankings

  • Major hotel chain has us working 6 different promotions

    • Attend a Motor Sports event, get a discount

    • Visit Disney, get a discount

    • Attend LPGA event, get a discount

    • Go to a Little League Baseball game, get a discount

    • Multi-night stay, get Double Rewards

    • Multi-night stay, get $50 Gift Card


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Even Link Building Companies! Rankings

  • Vertical Measures’ contest

  • Boost Your Juice

    • $5,000 Grand Prize and $1,000 for 2nd Place

    • Submit video or essay

    • 2 week duration

    • Recruited a panel of judges (who helped promote it)

    • Offered “socialize prizes” (Rebecca Lieb)


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Our Contest Results Rankings

  • Over 700 references on Google for “boost your juice” AND “vertical measures”

  • Own all 10 results on the 1st page of Google for “boost your juice” (branding)

  • Over 600 visitors to just the contest page

  • Contest page became a PR3 in 30 days

  • Links from more than 30 different sites

  • Dozens of new leads for link building services


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Thank You! Rankings

My Contact Info:

Arnie Kuenn

[email protected]

twitter.com/arniek

www.linkedin.com/in/arniekuenn

www.facebook.com/verticalmeasures

www.VerticalMeasures.com


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