1 / 57

Inbound Marketing : Social Media, SEO, Blogging & Analytics Together for Success

Inbound Marketing : Social Media, SEO, Blogging & Analytics Together for Success. Mike Volpe VP Marketing, HubSpot Twitter: @ mvolpe. Before We Start. Twitter: @ mvolpe Slides: www.MikeVolpe.com/NEXPO Share whatever, wherever!. Marketing is Changing. 1950 - 2000. 2000 - 2050.

creola
Download Presentation

Inbound Marketing : Social Media, SEO, Blogging & Analytics Together for Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Inbound Marketing:Social Media, SEO, Blogging & Analytics Together for Success Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe

  2. Before We Start • Twitter: @mvolpe • Slides: www.MikeVolpe.com/NEXPO • Share whatever, wherever!

  3. Marketing is Changing 1950 - 2000 2000 - 2050

  4. Outbound Marketing

  5. Outbound Marketing is Harder 800-555-1234 Annoying Salesperson

  6. The Good News… Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com

  7. The Great News… Source: survey of hundreds of businesses: HubSpot.com/ROI

  8. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee

  9. “If you have more money than brains, use outbound marketing. If you have more brains than money, use inbound marketing” -- Guy Kawasaki

  10. Questions to ask yourself...

  11. Am I regularly creating new share-worthy content?

  12. Am I promoting my content in social media conversations?

  13. Am I optimizing my content for search and social media?

  14. Am I converting as many visitors into leads and sales as I can?

  15. Stop thinking like a marketer or advertiser.

  16. Start thinking like a publisher and socializer.

  17. Inbound Marketing • Create • Optimize • Promote • Convert

  18. Target Content to Your Personas Kadient photo by: David Meerman Scott

  19. Publish Everything • Blog • Podcast • Videos • Photos • Presentations • eBooks • News Releases

  20. Publish Everywhere

  21. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  22. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  23. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI

  24. 46% of companies who blog have gotten revenue because of their blog. Source: survey of hundreds of businesses: HubSpot.com/ROI

  25. Most Business Blogs Post Weekly Source: survey of hundreds of businesses: HubSpot.com/ROI

  26. More Blogging Increases Results Source: survey of hundreds of businesses: HubSpot.com/ROI

  27. Inbound Marketing Workshop • Create • Optimize • Promote • Convert

  28. SEO Tips from Website Grader Lessons from 2,345,619websites

  29. What drives SEO rank? HubSpot.com/cartoons

  30. SEO = Context and Authority Ranking Algorithm:f(n): Context + Authority

  31. Keywords & The Prosthodontist

  32. On-Page SEO (Context) • Page Title • Clean URL • Headers & Content • Description

  33. Authority is Determined by Links

  34. More & Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com

  35. Content is Useless w/o Links Source: SEOMoz.org

  36. Where is Search Going?

  37. Where is Search Going?

  38. SEO in 2010 and Beyond • Ranking Algorithm:f(n): Context + Authority • + Social Graph

  39. Inbound Marketing • Create • Optimize • Promote • Convert

  40. It’s NOT About You… Ever HubSpot.com/cartoons

  41. Content Makes You Interesting

  42. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh

  43. Make Sharing Easy

  44. What Gets Shared? Rarely Shared Frequently Shared • Product info • Product documentation • Company background • New market data • Educational content • Top-notch blog posts

  45. All Your Employees Are Marketers

  46. Empower Employees by Sharing Info

  47. Social Media = Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI

  48. Inbound Marketing • Create • Optimize • Promote • Convert

  49. Never let website visitors guess what to do next.

  50. No Call to Action

More Related