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Our Role:

Our Role:. Enhance the region’s economic vitality by: Implementing a Dynamic Marketing Strategy, and Creating Cutting Edge Research on the Economy In order to Attract and Retain Great Companies. Greenlight Board Members. Mark Ganz, The Regence Group Malia Wasson, US Bank, Oregon

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Our Role:

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  1. Our Role: Enhance the region’s economic vitality by: • Implementing a Dynamic Marketing Strategy, and • Creating Cutting Edge Research on the Economy In order to Attract and Retain Great Companies

  2. Greenlight Board Members • Mark Ganz, The Regence Group • Malia Wasson, US Bank, Oregon • Eric Parsons, The Standard • Pat Reiten, Pacific Corp • Peggy Fowler, PGE • Steve Stadum, Oregon Health Sciences University • Jim Mark, Melvin Mark • Wally Van Valkenburg, Stoel Rives LLP • Alan Johnson, Wells Fargo • Wes Lawrence, Key Bank • Don Krahmer, Schwabe, Williamson & Wyatt • Bob Jesnik, Aequitas Capital • Denny Rawlinson, Miller Nash • Roger Hinshaw, Bank of America • Randy Miller, The Moore Company • Scott Campbell, The Columbian • Bill Stoller, EPS Portland

  3. The Region

  4. Regional Population Trends (2006)

  5. Regional Building Permits: 10,644

  6. Minority Population:16.5%

  7. Regional Diversity (2006)

  8. Industrial Land Supply (2001)

  9. 2008 Work Plan • Staff size: 7 FTE’s • 1 CEO • 1 admin support • 1 research • 1 marketing/communications • 3 business attraction • 3-4 interns (small stipend) • Possible role for Investor Relations/Grant Writer

  10. 2008 Work Plan • Advertising -no expenditures in 2008 • Marketing Collateral – 4 major products • Economic report on the region (comparative) • Web Site –content heavy and interactive • Sustainability Study (comparative) • Industry Cluster Study • Other press releases & white papers on economic trends • Annual Meeting/release of Economic Report

  11. 2008 Work Plan Business Attraction/Retention • Site Consultants Outreach • Familiarization Tour Industry Attraction/Retention (x 3staff) • Trade Show Events • Local retention events Ambassador’s Best Practice Trip Six Welcoming Dinners for New CEO’s & Spouses

  12. Challenges over the next six months • Raising additional resources • Understanding what marketing and research has been done • Avoiding duplication/Finding Synergies • Integrating the Ambassador’s effort • Building the base economic story • Creating a data intensive, interactive web site • Establishing strong collaboration with Regional Partners

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