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January 11, 2006. RECAP: Greater Boston’s Key Challenges & Scan of the Competition. Mary Jo Meisner, Vice President for Communications, Community Relations and Public Affairs The Boston Foundation. Greater Boston MSA Population 1969-1999. Greater Boston MSA Employment 1969-1999.

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Recap greater boston s key challenges scan of the competition

RECAP: Greater Boston’s Key Challenges & Scan of the Competition

Mary Jo Meisner, Vice President for Communications, Community Relations and Public Affairs

The Boston Foundation


Greater boston msa population 1969 1999
Greater Boston MSA Population Competition1969-1999


Greater boston msa employment 1969 1999
Greater Boston MSA Employment Competition1969-1999


Since 2001 ma s pop employment have declined relative to the u s
…Since 2001, MA’s pop. & employment have declined relative to the U.S.

Source: New England Economic Partnership





Yet the housing affordability gap in greater boston continues to widen
Yet the housing affordability gap in Greater Boston continues to widen

Ratio of Median Income to Income Needed to Purchase the Median-Priced House

Threshold of

Affordability

Source: Median income from the Census (1990 and 2000) and Current Population Survey (2004). House prices based on the OFHEO index. Income needed based on a monthly payment including principal and interest on a 30-year conventional mortgage with 20% down, real estate taxes and insurance, and a qualifying income of 28%.





Despite gains, MCAS proficiency is stuck in neutral, scores for young children are falling, and dropout rates are rising


And waiting lists are rising for the first rungs of educational opportunity:Basic literacy & English classes


To top it off weak networks brand compared to competitors
To top it off: Weak networks & “brand” compared to competitors

NETWORKS:

More fragmentation, less collaboration, fewer linkages

BRAND:

“Old, cold, expensive, unwelcoming, and anti-business – a difficult place to get things done…”


Our mutually reinforcing assets are now out of alignment with housing costs our weakest link

Infrastructure Costs competitors

Demographics and Immigration

Our mutually reinforcing assets are now out of alignment, with housing costs our weakest link

Forces Within the Dynamic System Contributing to Growth

Mutual Reinforcement

Unaligned Links

Weakest Link

Infra-structure Costs

Strongest Link

Regional Brand

Education

Education

Regional

Brand

Demographics and Immigration

Regional

Networks and Collaboration

Regional

Networks and Collaboration

…when there are engines that are not contributing you may be only as strong as your weakest link.


We have big ideas
We Have Big Ideas: competitors

  • Focus strategies on talent & innovation

  • Create a talent-friendly environment

  • Drive growth from Greater Boston throughout the Commonwealth

  • Be a leader in creating talent partnerships with China, India and other innovation clusters


But our competitors have big ideas too
But our competitors have Big Ideas, too: competitors

  • Often the same ideas…

    For example:


Chicago metropolis 2020 a business inspired broadly inclusive plan for the 21 st century
Chicago Metropolis 2020: competitorsa business-inspired, broadly inclusive plan for the 21st century





Multiple languages at phila gov
Multiple languages at phila.gov student retention initiative, wifi


Central florida putting the pieces together
Central Florida: ‘Putting the pieces together’ student retention initiative, wifi


The san francisco bay area
The student retention initiative, wifiSan Francisco Bay Area


A NEW MODEL: Coordinated, Distributed Leadership student retention initiative, wifi

Open, Dynamic Civic Leadership

  • Regulatory Reform/Home Rule:

  • Rappaport & Pioneer Institutes

  • Sovereign Bank

  • MAPC

  • MMA, Mass Taxpayers, CURP

New

Leadership

Pipeline

John LaWare

Leadership

Forum

21st Century Jobs and

Economic Strategies

World Class Human Capital

21st Century Infrastructure

  • Housing

  • Commonwealth Housing Task Force

  • Innovation Economy Jobs

  • Economic Stimulus Bill

  • Jobs for Massachusetts

  • Global Massachusetts 2015

  • Pre-K-11 Education

  • Early Education for All Campaign

  • Great Schools Campaign

  • Transportation

  • Multi-stakeholder CURP Initiative

  • Higher Education

  • Senate Task Force on Pub Higher Ed.

  • MetroBoston College Presidents’ Alliance

  • Energy

  • Mass Tech Collab., NE Council;

  • Regional Branding

  • & Marketing

  • New England Council

  • Boston Fed

  • 5th Century Trustees

  • Technology Access/Solutions

  • MA Technology Leadership Council

  • Health Care

  • Multi-stakeholder initiatives

  • Regional Planning

  • MAPC’s MetroFuture

  • Workforce Training

  • SkillWorks

  • Community - Industry Partnerships

Cultural Facilities

Economic Stimulus Bill/Match


January 11, 2006 student retention initiative, wifi


Chapter 40r 40s and beyond getting the incentives right housing

Chapter 40R & 40S … and Beyond student retention initiative, wifiGetting the Incentives Right: Housing

Barry Bluestone

Director, Center for Urban & Regional Policy

Northeastern University


New single family home permits greater boston
New Single Family Home Permits – Greater Boston student retention initiative, wifi


The commonwealth housing task force
The Commonwealth Housing Task Force student retention initiative, wifi

  • Not a new organization but a federation of business, labor, environmental groups, housing developers & advocates

  • Relies on housing studies & “report cards” to analyze the problem, craft new solutions

  • A partnership with NU’s Center for Urban and Regional Policy to encourage new housingconstruction


Principles for a new approach to housing
Principles for a New Approach to Housing student retention initiative, wifi

  • INCREASE PRODUCTION EFFICIENTLY: Zone enough land to meet the demand for new housing when and where it is needed.

  • SMART GROWTH: Protect open space and enhance historic preservation while providing more housing.

  • GET INCENTIVES RIGHT: For developers and for local communities.


40r basics
40R Basics student retention initiative, wifi

  • Overlay Districts near transit & city, town and village centers – the olde New England model

  • “As of right” residential development, with minimum allowable densities

  • 20% of the units affordable

  • Mixed Use


40r incentives
40R Incentives student retention initiative, wifi

up to 20 units -- $ 10,000 201-500 units -- $350,000

21-100 units -- $ 75,000 over 500 units -- $600,000

101-200 units -- $200,000

A one-time “Bonus” for each new or rehabbed unit


The school cost problem
The School Cost Problem student retention initiative, wifi

  • A modest home in a typical community will have, on average, 1 student

    • the home will contribute $2,000 - $2,500 annually in property taxes for education, but the student costs $7,000 - $10,000 to educate

    • community forced to: reduce average education expenditures per child, or increase taxes through an override


A stumbling block
A Stumbling Block student retention initiative, wifi

  • Communities reluctant to permit higher density: municipal finance implications are not favorable.

  • School costs are a stumbling block (constraints from Prop 2 ½ and declining local aid)


Declining local aid
Declining Local Aid student retention initiative, wifi


Local spending lagging
Local Spending Lagging student retention initiative, wifi


Residential property tax stress in the commonwealth
Residential Property Tax Stress in the Commonwealth student retention initiative, wifi


40s school cost insurance
40S School-Cost Insurance student retention initiative, wifi

  • Provides “insurance” for net new school costs

  • By underwriting net school costs, the Commonwealth provides an incentive for communities to permit modest priced single family home construction


The costs benefits of chapter 40s
The Costs/Benefits of Chapter 40S student retention initiative, wifi

  • No costs until FY 2008

  • < $2.0 million in 2008 ramping up to $35,000,000 in FY 2014

  • Goal: 11,000 new single family housing units

  • Only 0.8% of the projected Chapter 70 School Aid budget in 2014.


A contribution to economic development beyond housing
A Contribution to Economic Development – beyond Housing student retention initiative, wifi

  • New research at CURP -- working with NAIOP – underscores the critical role of local municipalities in economic development

  • Firms locate in cities & towns, not states

  • Local fiscal capacity is essential to attracting and retaining people AND firms

  • Must offset high private sector costs with quality public services

  • Limit high local property taxes


40s is only one aspect of local aid reform
40S is only one aspect of local Aid Reform student retention initiative, wifi

  • The Massachusetts Taxpayers Foundation recommends an increase in local aid to 40% of state generated revenues - an estimated increase of $1 billion back in FY2005


To ensure prosperity
To Ensure Prosperity: student retention initiative, wifi

  • Implement Chapter 40R & 40S – New incentives to reduce the cost of living

  • Advocate for increased local aid investment in cities & towns to help them retain & attract business and jobs

  • Replicate “federation” approaches like the Commonwealth Housing Task Force to create consensus

  • Focus on leadership, partnership, and getting the incentives right


January 11, 2006 student retention initiative, wifi


Building an integrated system of educational excellence

Building an Integrated System of Educational Excellence student retention initiative, wifi

Maura Banta

Corporate Community Relations Manager

IBM



Education immigrants the key to the future workforce
Education & immigrants – the key to the future workforce educational attainment

Educational Attainment: Immigrant Labor Force arriving in MA 90 - 00

Source: MassInc, US Census, CPS data.



Our funding of public higher education is erratic among the lowest
Our funding of public higher education in neutralis erratic & among the lowest


The overarching goal an excellent pre k 16 workforce development system
The in neutralOVERARCHING GOAL: An Excellent Pre K- 16 & Workforce Development System

Workforce

Development

Lifelong

Learning

Public &

Private

Colleges,

Universities

Adult Literacy &

English Skills (ABE/ESOL)

K-12

Out-of-School

Enrichment

Early

Education

Healthy Child

Development


Broad agreement among business leaders on core goals
Broad Agreement Among Business Leaders on Core Goals in neutral

  • Quality Early Education

  • Quality Teaching/Teacher Training

  • High Standards (Proficiency), Quality Measures

  • Overcoming Disparities in School Quality & Student Outcomes

  • Excellence in Math & Science

  • Ready Access to Adult Basic Education

    (ESL, ABE)

  • Importance of Public Higher Education

  • Workforce Development At All Levels


Excellent business supported initiatives underway

PRE K- 12 in neutral

Early Education for All Campaign

Just for the Kids -Mass Business Alliance on Education

Great Schools Campaign – Mass Insight Education

Rennie Center – Research plus

Teacher 21 – Mass Business Roundtable

NGA Grant to MA

HIGHER EDUCATION

Senate Task Force on Public Higher Education -

Budget Recommendations

R & D Centers of Excellence – Technology Road Map/Mass Insight

STEM (Science, Technology, Engineering, Math) - School to Career

Goldberg Seminar –collaboration among institutions

Excellent Business-Supported Initiatives Underway


Workforce career development

SkillWorks: in neutral

A New Initiative

5-year, $15 million partnership: Foundations, City of Boston, Commonwealth of MA

Directly engages employers

Targets health care and hospitality

$30-$40 million pending

Economic Stimulus Bill

Workforce/Career Development

A fragmented

“system.”

But what works?

Need research &

pilots at all levels


The first rung of the ladder early education
The First Rung of the Ladder: in neutralEarly Education…


January 11, 2006 in neutral


Understanding the importance of early education

Understanding the Importance of Early Education in neutral

Mara G. Aspinall

President

Genzyme Genetics


The early years are learning years

Percent of total in neutral

braingrowth

Cumulative percent of

public dollars spent

on children

The Early Years Are Learning Years

Sources:Public expenditures: RAND analysis.


Early education pays in better child outcomes
Early Education Pays in Better Child Outcomes in neutral

Source: Reynolds, "Journal of the American Medical Association.


Early education returns 7 16 per 1 invested
Early Education Returns $7.16 in neutralPer $1 Invested

(Lifetime savings per participant (based on age 27 follow-up) in 2001 constant dollars, discounted 3% annually)

Sources: Barnett, High/Scope Press.


An increasing priority across the nation
An Increasing Priority Across the Nation: in neutral

  • 3 States have Universal Pre-K

    • Georgia

    • Oklahoma

    • Florida

  • 12+ States moving toward Universal Pre-K

    • New York

    • New Jersey

    • North Carolina

  • Early Ed a top priority in Gubernatorial Elections

    • Virginia

    • New Jersey

  • 26 States increased Pre-K Investment in FY06


H 4582 an act relative to early education and care
H.4582: An Act Relative to Early Education and Care in neutral

CREATES:

  • The framework for a new voluntary, high-quality universal early education program

  • Research-based standards

  • Accountability via strong child assessment & program measurement


What can business civic leaders do
What Can Business & Civic Leaders Do? in neutral

  • Join the Campaign

  • Contribute expertise for economic & policy analysis

  • Participate in legislative advocacy

  • Connect EEA with HR staff to engage your employees



January 11, 2006 in neutral


Developing a brand name for new england

Developing a Brand Name for New England in neutral

Lynn Browne

Senior Vice President

Federal Reserve Bank of Boston


  • Mike Reopel of Deloitte Consulting: in neutral

    • New England does not offer potential investors a clear positive message

    • Little marketing compared to competitor regions

    • Region should develop and market its “brand”

    • An easy fix


  • Mike continued in neutral:

    • New England states should work together

      • Greater impact

      • Region is more marketable than individual states and cities

        • Boston’s dynamism and culture complemented by recreational opportunities and lower costs elsewhere


Audience comments: in neutral

  • Massachusetts has a brand: state is a difficult place to do business

  • We need a positive theme that drives action

    • Example: Singapore as talent hub


  • What to do? in neutral

    • Develop a positive message

      • True

      • Meaningful

      • Brandable

    • Marketmessage aggressively

      • Both governments and business

    • Actto reinforce our message


  • What to do? in neutral

    • Attack our negative image

      • Fix problems

      • Dispel inaccuracies

      • Say less about things beyond our control

      • Can we be more courteous/welcoming?

        • Smiley face was invented by Harvey Ball of Worcester


  • Elements of a positive regional message in neutral

    • Innovative, entrepreneurial culture

    • Sophisticated professional workers & firms

    • Magnificent research & teaching institutions

    • Abundant recreational & cultural opportunities

    • History everywhere



  • Could we England

    • Convey a more substantive message?

    • Be clearly linked to our region?


  • What next? England

    Form a task force to work on a regional brand and a marketing strategy

  • Send ideas and suggestions to

    Susan Asci, New England Council

    Lynn Browne, Federal Reserve Bank of Boston



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