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Promote , Defend, Engage

Promote , Defend, Engage. Louis Gray Cal ‘99 (Mass Comm & Poli Sci ) Google ‘11 (Google+ & Developer Relations). June 14, 2012. Promote , Defend, Engage. Louis Gray Cal Alum ‘99 Mass Communications Political Science Online louisgray.com louisplus.com @ louisgray.

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Promote , Defend, Engage

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  1. Promote, Defend, Engage Louis Gray Cal ‘99 (Mass Comm & Poli Sci) Google ‘11 (Google+ & Developer Relations) June 14, 2012

  2. Promote, Defend, Engage • Louis Gray • Cal Alum ‘99 • Mass Communications • Political Science • Online • louisgray.com • louisplus.com @louisgray

  3. 5 Things You Know Already • People want to connect to others with similar interests, shared experiences. • People want to be listened to and have their opinions valued. • Information consumption is skyrocketing, especially on mobile. • People will engage where theywant to, not where you tell them. • There are lots of places to go.

  4. With Choice Comes Challenges • Bring humanity to your story. • Find the right places, people to share your ideas and messages. • Stand out for the right reasons. • Determine value from youractions vs. other activity. • Connect back to yourcore goals.

  5. How to Stand Out • Be Unique • Be Knowledgeable • Be Human • Be Flexible • Be Consistent

  6. The World Of Google+ • Google, Plus You • Selective Sharing • Circles • Hangouts • Ripples

  7. The World Of Google+ • Google, Plus You • Selective Sharing • Circles • Hangouts • Ripples

  8. The World Of Google+ • Google, Plus You • Selective Sharing • Circles • Hangouts • Ripples

  9. Moving Beyond The Shiny • Social Networking is here to stay & participation is mandatory. • It should extend your voice to a place where people are actively engaging. • Promoting your message takes time, repetition, searching and navigation of personalities, technology. • Successful interactions will lead to aggressive ambassadors.

  10. Thank You

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