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Engage!

Engage!. A tool for Safe Communities to connect with one another and their constituents. Presented by: Amy Williams. Safe Communities America. Communication objectives: Provide a vehicle for communities to engage with one another

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Engage!

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  1. Engage! A tool for Safe Communities to connect with one another and their constituents. Presented by: Amy Williams

  2. Safe Communities America Communication objectives: • Provide a vehicle for communities to engage with one another • Promote the efforts and the accomplishments of Safe Communities • Educate the public about safety and health …and do it all affordably!

  3. A logical choice… Facebook • Businesses and individuals online • Friend people, pages, groups, etc. • Quickly distributes information to massive audience

  4. Facebook Statistics Source: www.facebook.com/press/info.php?factsheet#!/press/info.php?statistics People on Facebook • On July 21 ‘10, Facebook hit a half-billion active users • 5X as many people as watched 2010 Super Bowl, the most popular tv broadcast ever • About 4X as many people as voted in the 2008 U.S. presidential election

  5. Facebook Statistics Source: www.facebook.com/press/info.php?factsheet#!/press/info.php?statistics People on Facebook • 50% of active users log in on any given day • Average user: 130 friends • People spend 500+ billion minutes per month on FB Activity on Facebook • 160+ million objects that people interact with • Pages, groups and events • Average user: connected to 60 pages, groups and events • Average user creates 70 pieces of content each month • More than 25 billion pieces of content shared each month • Web links, news stories, blog posts, notes, photo albums, etc.

  6. Facebook Stats: continued Global Reach • 70+ translations available on the site • About 70% of users are outside the U.S. Mobile • More than 100 million active users currently accessing Facebook through their mobile devices • People who use Facebook on their mobile devices are twice more active on Facebook than non-mobile users • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products

  7. Facebook Stats: continued Platform • 1 million+ developers and entrepreneurs from more than 180 countries • Every month, more than 70% of Facebook users engage with Platform applications • More than 550,000 active applications currently on Facebook Platform • More than one million websites have integrated with Facebook Platform • More than 150 million people engage with Facebook on external websites every month • Two-thirds of comScore’s U.S. Top 100 websites and half of comScore’s Global Top 100 websites have integrated with Facebook

  8. About Facebook • Founded in February 2004 • A social utility that helps people communicate more efficiently with their friends, family and coworkers. • Facilitate the sharing of information through the social graph, the digital mapping of people's real-world social connections. • Anyone can sign up for Facebook and interact with the people they know in a trusted environment. Source: http://www.facebook.com/press/info.php?factsheet

  9. The Big Decision: Group vs. Page

  10. FACEBOOK PAGES Perfect for brands, businesses, bands, movies, celebrities who want to interact with their fans without having to be connected to a personal account and have a need to exceed Facebook’s 5,000 friends cap.

  11. Safe Communities America Page • Facebook helps you: • Communicate (Your wall) • Share photos/videos • Start discussions • Promote events

  12. Insights tell you how you rate in terms of interaction. Only the administrator can see your Page’s Insights.

  13. Your Wall • Post safety messages • Provide updates on your Safe Communities Application process • Ask fans to post a safety message • Link to an article in the news • Link to a video on YouTube, TED.com

  14. Don’t forget to promote your events!

  15. Get FRIENDS! • Local businesses • Village hall/ Chamber of Commerce • Park district • Residents If your friends find your content relevant, they will engage with you!

  16. Engage your audience Once you have created your Page: • Invite people (or other Safe Communities) to become a fan of your Page • Ask them to add your page to their My Page’s Favorites • Ask your fans to suggest your page to their friends • Encourage your fans to engage with your site • Friends will ‘Like’ or ‘Share’ your wall post – helping to spread your messages!

  17. Thank you! Questions?

  18. More resources for you • Safestates.org • $75 fee, but gets you access to the CDC’s Injury Framing Collaboration Space information

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