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SOLUTIONS OVERVIEW

SOLUTIONS OVERVIEW. Alexander R. Saenger Director of Business Development asaenger@enumerate.com. Agenda. About enumerate “Interactive Numbers” - RDL Demonstration What are the values? enumerate’s offerings. About enumerate - Management. William M. Diefenderfer, III, President and CEO

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SOLUTIONS OVERVIEW

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  1. SOLUTIONS OVERVIEW Alexander R. Saenger Director of Business Development asaenger@enumerate.com

  2. Agenda • About enumerate • “Interactive Numbers” - RDL • Demonstration • What are the values? • enumerate’s offerings

  3. About enumerate - Management • William M. Diefenderfer, III, President and CEO • Member of the Board of Directors for USA Education, Inc. (Sallie Mae) and Chart House Enterprises, Inc. • Served as Deputy Director of the U.S. Office of Management and Budget (1989-1991) • Founded two law firms • Held senior leadership positions in Congress and in the Ford and Bush Sr. White House Administrations • Russell T. Davis, Vice Chairman and CTO • Held senior leadership positions at The Hamilton Securities Group and the U.S. Department of Housing and Urban Development (HUD) • Theresa S. Shaw, EVP and COO • Former SVP and CIO of USA Education, Inc (Sallie Mae) • J. Paul Carey, EVP and CFO • Former EVP and CFO at USA Education, Inc (Sallie Mae) • President of the Board of Trustees of the University of Maryland Alumni Association • Member of the Board of Directors for Catholic University • Dr. Ivan Selin, Chairman • Founding Chairman/CEO of American Management Systems, Inc. (AMS)

  4. About enumerate • enumerate founders know numbers, computers, and the Web. • They saw the Web’s potential to solve a big problem: Working with numeric information is too hard!

  5. How does enumerate Help? • Capture intelligence about data • Save data + intelligence in a file • Transmit or store the file • Build software to decode the file and automate data tasks • RXL does the same thing for analytics • RDL • Value - What is the number? • Format - $100 [in thousands] • Semantics - How it translates or corresponds to other formats • Provenance – created by whom and when? • Measure - scale about the number: • Units: feet, meters, $, pounds, RBI • Magnitude: thousands, millions, billions • Modifiers: number been manipulated? • Structure - relationship of numbers to each other

  6. The enumerate Formula

  7. Where does it fit? Database Manageable Data Set Reports RDL RDL is a manageable data set that can be used to answer more questions than a traditional report, without burdening the user to browse thousands, or millions of lines of data stored in a database.

  8. Interactive Numbers • enumerate’s chartlet technology is the only Web-based platform that allows anyone to easily create custom charts and graphs on the fly, animating otherwise static data to explore correlations, trends, and “what-if”scenarios.

  9. Chartlets & Tablets Demo Simple Chartlet Combo Applet NAEP - Chartlet (National Assessment of Educational Progress) Drug Enforcement Agency Simple Tablet Full Featured Applet NAEP - Tablet (National Assessment of Educational Progress) Empower America University R&D Expenditures NumbersDirect™ Custom Applet Urban Land Institute Jupiter Communications Investor Relations Maplet Prototype Commercial Bank Executive Dashboard Merrill Lynch Site Integration Sallie Mae Value Reporting (PwC)

  10. Software Demo Numerator! Publish™

  11. Basic Example How is numeric information created, distributed, and consumed? Types of Source Data Flat File DB Types of Analytics enumerate Analytics Custom Analytics Distributed Analytics Types of Users Knowledge Workers Power Users Business Analysts

  12. What are the Values? • Distributing “Interactive” Data Online • Publishing Data in a Value-added Medium • Make data easier to access and digest = happier end users or customers • Save end users or customers time • Enhanced capabilities with embedded calculations

  13. What are the Revenue Specific Values? • Create a new product offering • Sell data via an e-commerce channel

  14. Investor Relations/Reporting Value Propositions • Communicate Financial Information Better • Web Site • Web Cast • Interactive Press Releases • Interactive Reports that Highlight: • Your Business Trends • SEC Transparency Issues • Your Business Compared to Others • Let Investors Look at Data Differently • See the Value in your Company • Unlock the Value of Your Company • Internal Reporting • Sales Estimates • Budgets

  15. What are our Offerings? – “You Do It” • Numerator! Publish™ • Applications • RDL Editor – including Applet / HTML Tag Wizard • DataPublisher™ Enterprise • Views & Applets • Standard Chart View • Standard Table View • Combination View • Full Feature View • Native XML/RDL Views • Licenses Fees / Pricing • Single License • $10,000 License Fee • 20% Support & Maintenance • One User License • One Server License • Five-Pack • $25,000 License Fee • 50% Discount • 20% Support & Maintenance • Five User Licenses • Five Server Licenses

  16. What are our Offerings? – “We Do It“ • NumbersDirect™ ($9,000*) • Web Content Delivery • Multiple Interactive Views • Promotion Boxes • Search Capabilities • NumberSource™ • Services Included • Content Packaging • Publishing Process • Capabilities Inventory • Template Creation • Content Loading • Quality Assurance • Content Updates • Content Hosting • eCommerce Option ($4,000*) • eCommerce Packaging Consulting • Sales Reporting & Quarterly Payments • Data Implementation (i.e. Pricing) • Content Operations (i.e. Shopping Cart) • Data Conversion ($3,000*) • Data Acceptance (Proper Non-RDL Formats) • Data Conversion (To RDL) • Conversion Updates * Annual Fees based on the following assumptions - up to: 100 Tables, 100 Rows Each, 25 Templates, Data in Electronic Format, use enumerate’s Structure/Layout (i.e. enumerate Provided XLS Template)

  17. What are our Offerings? – “We Do It“ • Professional Services • Data Conversion Service • Custom Applets • Custom Calculations / Analytics • Initial Set-up Service • Integration Service • Web-page / Storefront Design • “Data Productization” Consulting • Data Conversion ($3,000*) • Data Acceptance (Proper Non-RDL Formats) • Data Conversion (To RDL) • Conversion Updates • Custom Analytics ($1,500 each) • Data Productization($2,500) • All Other - Time and Materials * Annual Fees based on the following assumptions - up to: 100 Tables, 100 Rows Each, 25 Templates, Data in Electronic Format, use enumerate’s Structure/Layout (i.e. enumerate Provided XLS Template)

  18. Examples Any Agency or Enterprise that has Numerical Data or Content American Bankers Association (ATMs, Credit, Mortgages, Loans) Urban Land Institute (Housing, Leasing, Commercial Real Estate) MPAA (Ratings, Ticket Prices, Screens) • Pricewaterhouse Coopers (PwC Value Reporting) • Food Service Institute (Franchise Performance) • The Economist - Intelligence Unit – EIU (Economic Factors) • Empower America (Lobbyist Data) • General Electric – GE (Financial Reporting) • JBL Associates (Education Policy Analysis)

  19. Summary & Questions • How can this be used in your organization? • How can your “customers” leverage this? • Internal • External • What current projects does this fit? • What are our next steps?

  20. Thank You!

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