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Advocacy and Media Wylie Tene, AFSP’s Public Relations Manager. Your Stories are Advocacy. AFSP Public Policy Positions. Utilize AFSP’s positions statements on common issues/trends: Safe Media Reporting Bridge Barriers/Means Restriction Bullying/Cyberbullying – Safe Schools Improvement

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Advocacy and Media Wylie Tene, AFSP’s Public Relations Manager

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Advocacy and Media

Wylie Tene, AFSP’s Public Relations Manager


  • Your Stories are Advocacy


AFSP Public Policy Positions

Utilize AFSP’s positions statements on common issues/trends:

  • Safe Media Reporting

  • Bridge Barriers/Means Restriction

  • Bullying/Cyberbullying – Safe Schools Improvement

  • Mental Health Parity

  • Military / Veteran Suicide Prevention

    www.afsp.org / www.spanusa.org


Advocating Via the Media

What Makes Something “Newsworthy”?

  • Local– all news is “local” news. Media outlets are always looking for the local angle.

  • Timeliness - An event that is happening or just happened. Survivor Day, Walks, Fundraisers are newsworthy because they are happening “now” or “upcoming” or “yesterday”.

  • Impact – Affecting lots of people. Suicide is newsworthy because of the impact on the community, county, nation, world etc. Suicide from a bridge becomes newsworthy, because it impacts commuters, traffic, bystanders, first responders etc

  • Conflicts – Or controversies – FDA’s Black Box warning, suicide prevention barriers, gun control etc


Newsworthy cont’d

  • Prominence – News that involves a politician, public servant, celebrity (or their family)

  • Novelty - Events that are unique, strange or odd. A unique suicide attempt or death becomes newsworthy

  • Trends - Along with timeliness, news outlets are always looking for ways to connect stories to a trend – i.e. increasing suicide rates, bullying & suicide, economy & suicide


Advocating Via Media

  • Letters to the Editor

  • Opinion / Editorials

  • Social Media

  • Online Message Boards/Commentary

  • Events/Press Releases

  • National Association Broadcasters & Teen PSAs


Letters-To-The-Editor

Submitting letters are an easy way to advocate via media

TIPS on letters:

  • Letters have a better chance of being published if it is in response to a current article/event (Timeliness)

  • Make your letter personal and Local

  • Newspapers want exclusive letters, so avoid sending the same letter, by the same author to multiple papers in your area

  • Keep your letter brief. Most papers require letters be around 150 words. Some allow up to 250 words

  • Letters must include your name, address, and daytime phone number to be considered

  • Email, fax or submit letters online. Do not send letters as attachments.

  • Letters should be positive, not overly critical. Our goal is to inform and educate


Opinion / Editorials (Op-eds)

Op-eds, like Letters, are an easy way to advocate via the media

TIPS on Op-Eds:

  • Op-eds are longer then Letters, usually around 500 to 700 words. Each publication is different

  • Newspapers, generally, have less room for an op-ed making it a bit more difficult to get published

  • Op-eds that are succinct, passionate, factual and persuasive increase likelihood of being published

  • Check online or call the paper to check on how best to submit an op-ed. Some have online forms or specific emails addresses. i.e. [email protected]


Social Media

  • Use your social media profiles to further advocacy, get “friends” involved, promote events, share news and statistics etc.

  • Visit AFSP website, every page is shareable, can be printed and emailed. New “Recommend” button is simple way to share news via Facebook

  • Join AFSP’s Facebook page and follow our Twitter feed www.facebook.com/afspnational / www.twitter.com/afspnational


Online Message Boards/Commentary

Online Commentary/Community Forums:

  • Nearly every news media site and blog allows for comments

  • These online message boards offer another avenue to educate and inform the public as well as share your story and offer resources

  • Message board comments tend to be uninformed, many times cruel and insensitive. Positive comments could help decrease stigma and misconceptions, educate

  • Share positive, informative and responsible media with friends via social media, send thank you notes to reporters, print articles to mail to elected officials with cover letter


Events/Press Releases

  • Events i.e. an organized legislative day, can generate media

  • Press releases should be sent to the media at least 1 week prior to event

  • Press releases should be 1 to 1 ½ pages and include: Who? What? Where? When? and Why? information

  • Send press releases to local newspapers, radio and TV news stations


Public Service Announcements

  • National Association of Broadcasters

  • Suicide Shouldn’t Be a Secret – www.afsp.org/teen


Conclusion

I am here to help:

Wylie Tene

Public Relations Manager

212-363-3500 ext. 24

[email protected]


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