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DATA TO TRAVEL How To Get There….

DATA TO TRAVEL How To Get There…. The United Kingdom Approach to Multi-modal Travel Information – How we have done it! Nick Illsley Chief Executive Transport Direct 24 th October 2007. PART ONE. BACKGROUND AND DESIGN OF SERVICE. Why Transport Direct?. Connecting People to Places

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DATA TO TRAVEL How To Get There….

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  1. DATA TO TRAVELHow To Get There…. The United Kingdom Approach to Multi-modal Travel Information – How we have done it! Nick Illsley Chief Executive Transport Direct 24th October 2007

  2. PART ONE BACKGROUND AND DESIGN OF SERVICE

  3. Why Transport Direct? • Connecting People to Places • I am here and I want to go there • Removing Barriers • One Stop Shop • Offering Choice • All modes and mix of modes • Imparting Intelligence • Challenging the habit, giving reasons to support personal choice • Enabling Citizens • Impartial, independent, the traveller’s friend

  4. Key Transport Direct influences • 4 main areas of influence • Users • Unfamiliar Journeys • Joined up and Intuitive • Industry Stakeholders • Impartial • Build on Existing Sources • Political Stakeholders • e-Services to Citizens • Mobility and Inclusion • Technology • Comprehensive v Easy to Use v Fast

  5. Joining-up the modes …… • Transport Direct joins up the Modes • Rail • Bus • Coach • Light Rail • Car • Ferry • Air • Walking • Cycling • Building on Individual Systems • Providing the Glue

  6. ...and location-based travel planning • The complexity of life requires awareness of location and the ability to travel between places • Where I live • Where I work • Where I shop • Where my children go to school • Where I get healthcare • Where my family and friends live • Where I go for leisure • Where we are is inevitably a compromise, and mobility is the key to reducing hassle!

  7. Customer Transport DirectPortal WebServers Retail Sites Journey Servers Map Servers Database Servers SCL NX Server Farm MDV EnterPortal Choose Locations PlanJourney ObtainFares BuyTickets Internet

  8. PART TWO AIRPORTS, AIR SERVICES, TRANSPORT INTEGRATION

  9. Find a flight Journey input screen (checkboxes vary according to dropdown selections)

  10. Find a flight Results screen - (all domestic flight schedules inc. low-cost)

  11. Find a flight Journey details (duration includes check in/ out time)

  12. Find a flight – add a connecting journey

  13. Flight + connecting journey

  14. Complex airport Each terminal/ bus stop & rail/ metro station is included

  15. Simple airport Remote airport – no nearby bus stop – so no public transport connection

  16. Air interchange Connection between terminal/ bus stop & rail/ metro station is included as part of journey

  17. Flight/ ground interchange Specific walk times between arrivals halls & each bus stop/ rail station

  18. Airport Information Standard Information for all airports – plus links for departure boards and further details.

  19. Why flights not in D2D planner? • Distributed journey planning architecture • Each traveline region must include all national trunk services • Included for rail and coach, but flights are only in Scottish database • Technical complexity • Distributed journey planning works by linking trip legs through ‘trunk exchange points’ • Challenging to identify air trunk exchange points for each town/ village • Too many exchange points extends solution time – timeouts • Relative unimportance • Domestic flights are small proportion of GB trips • User approach • Research that suggested many find out about the trunk leg first

  20. Scottish internal flights included Flight crucial for Scottish Island Links

  21. City-to-city planner For planning to and from principal towns & cities

  22. City-to-city summary A summary of journey options between principal towns & cities – coming soon

  23. City-to-city planner Includes rail, coach and air options (also including car comparison soon)

  24. City-to-city planner Note ‘Check CO2’ button

  25. Check CO2 for journey Includes rail, coach and air options

  26. Check CO2 for journey Car results differ according to number of passengers

  27. Page landing: BAA Journey searchbox on partner site

  28. Page landing: BAA Results screen opens in new window

  29. Page landing: BAA Journey details for selected journey

  30. Not yet achieved • Air fares • No single source of all prices • Airlines and brokers reluctant to provide a fares service • Failed procurement exercise to select broker of impartial & complete domestic air fares • TD not proceeding with air fares at present • Air real-time • Some airport operators reluctant to provide arrivals/ departures data other than through their own channels • Procurement exercise showed that cost of brokered service too high • TD will shortly provide embedded links to airport operator departure boards

  31. Is There Hope? • BAA Stansted • Public Transport Share 2000 34%: 2007 42.4% • Car 2000 53%: 2007 45% • Train 2000 27%: 2007 24% • Bus and Coach 2000 7%: 2007 18.4% • Staff Car Use 1997 94%: 2005 78% • Staff Numbers grew 300% and Passengers over 200% • Other Airports • Heathrow 36% Public Transport • Gatwick 34% Public Transport • Major European Airports 29% Public Transport

  32. Issues and What Next? • Issues • Air has been the Hardest Mode • Issues between Airports and Airlines • Serious Commercial Concerns • Airports like Heathrow are Incredibly Complex • What Next? • Real-time links to Airport and Airline Sites • Still Aspire to Cost Based Search • City Connections in City-to-City • National Transport Information Incubator • DfT, BAA, Cambridge University, Thales, Lockheed Martin • Synthetic Environment to Test Out Concepts and Services • Arriving Passengers at Stansted, Decision Points, Availability of Information

  33. PART THREE OUTCOMES, LESSONS LEARNT, LOOKING FORWARD

  34. Outcomes of the Service • 3 million users first year • 10 million users – December 2006 • 14 million users annual rate • Satisfaction – 93% • 20%+ Change of Intention • 46% Change journey made before • 1% to ticketing • Door-to-door/Find a train/Find a place

  35. The Accuracy Challenge • Measurement and Correction • Every Issue=Vantive until resolved • 30 million to 30 million = 1 trillion • 300,000 to 300,000 = 100 billion • 99% Accuracy = 1 billion wrong answers • Early Press Comment • Data Chain Management • End of Paper Timetables

  36. Exploiting Back Office Value • Virtual Comprehensive Dataset • Make Data Chain fit for 21st Century • Build on National Digital Data Set • Data Repository for Public Transport • Standard Data for Roads • Open Interfaces and Making Data Available to Others • Engage with the Wider Public and Private Sectors • Move from World First to World Class!

  37. Roles for All • Need to set some general guidelines that foster joint working and maximise efficiency and effectiveness: • Public Sector • Standards • Collation and audit of data • Addressing market failure • Private Sector • Customer facing services • Customer Care • Revenue Generation • Not fixed but general areas of expertise and interest

  38. Wider Developments • Environmental • Carbon Calculator • Off-setting • Decision Making • Search by Price • Drive and Ride • Real time and Planned • Golden Triangle

  39. Real-time Information • Golden Triangle • Location-based • Planned Journey including expected congestion etc • Real-time updates and potential re-working • Challenges • Coverage by Mode • Coverage by Area • Push or Pull • Free or Paid for • Informed or Advised • Mobile Services • Location-based • Push services to update on real-time alterations to plan • Pull services to re-plan journey

  40. Challenges • Quality of Data • Integration of Real-time with Planned • Data Ownership and Permission to Use • Roles of Private and Public Sector • Business Models that Work • IPR • Exploit Third Party Services • Google • MSN • BBC • Why you want to travel not how

  41. A Few Final Thoughts • Technology and especially Information provision is a quick win at relatively low cost (compare to infrastructure) • We can all benefit as users, businesses and government from the provision of better technology-led information services • Engage users and exploit channels by moving to location-based services • But data quality and management is the key to good information provision • Transport Direct is a global first – why not how we travel • Enabling citizens to travel more intelligently could lead to better experience for then and better utilisation of existing infrastructure • The back office potential is at least as important as the customer facing service, engage with third parties

  42. THE STING IN THE TAIL MOST PEOPLE STILL DON’T PLAN!

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