1 / 15

Title slide

Title slide. Spring 2014. Metro Media Sales Content Reach Audience Profile Solutions. Contents. Dynamic media solutions for Canada’s top metropolitan markets. Made easy for marketers. Introducing….

ailani
Download Presentation

Title slide

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Title slide Spring 2014

  2. Metro Media Sales Content Reach Audience Profile Solutions Contents

  3. Dynamic media solutions for Canada’s top metropolitan markets. Made easy for marketers. Introducing…

  4. Now it’s easier to choose your environment and have your message surrounded by relevant, engaging content. Choose your environment. Designed for busy metropolitans. Delivering news for free at the right time, the right place and in the right format. A distinctive voice. Most read local daily newspaper in Canada. Interactive fashion magazine. Your personal stylist on demand. 4

  5. Now it’s easier to reach millions of Canadians with one call. Metro, Toronto Star and The Kit reach 7 million adults every week.* 7 million readers weekly Metro Media 7M Metro 4.3M Halifax Montreal Ottawa Toronto London Winnipeg Regina Saskatoon Edmonton Calgary Vancouver Toronto Star 2.5M The Kit** 633k Victoria - Vancouver - Calgary - Edmonton - Saskatoon - Regina - Winnipeg - Windsor - London - Kitchener - Hamilton - Toronto - Ottawa - Montreal - Halifax Source: NADbank 2012/13 Study, All Markets, Adults 18+; Readership = Read any format in past 7 days. Note: NADbank 2012/13 Metro Network data does not include readership for Regina and Saskatoon. *Reach total does not factor in duplication of Metro, Toronto Star with Kit due to different data sources. **Kit readership based on NADbank 2012 Full Study in Toronto CMA, Montreal CMA, Calgary CMA, Vancouver CMA, Ottawa CMA, Edmonton CMA with readership data based on in house model utilizing NADbank 2012 factored for fashion/lifestyle content readership and circulation. 5

  6. Now it’s easier to reach millions of Canadians weekly coast to coast. Metro and Toronto Star reach 40% of adults 18+ weekly.* Reach more than1 in 3 Canadians weekly Weekly Print/Digital Readership (000) Canada, Adults 18+ 40% Reach of Adults 18+ Metro / Toronto Star Print and Digital weekly* *40% reach in 9 markets Paid vs. Free Post Media includes the National Post Sun Media includes 24 HRS Source: NADbank 2012/13 Study - All Markets, Adults 18+; Readership = Read any format in past 7 days. NOTE: 2012/13 Metro Network data does not include readership for Regina or Saskatoon. 6

  7. With just 7% duplication, our exclusive audiences mean you can reach more than 2.4 million readers with one weekday ad. Exclusive reach means more. 2.4Mdaily readers 55% Do not read any other newspaper 7% Metro/Toronto Star duplication 7% Duplication Read Yesterday Print Readership (000) Canada, Adults 18+ Source: NADbank 2012/13 Study - All Markets, Adults 18+; Readership = Read Printed Copy Yesterday. Metro exclusive of Toronto Star = 1,539,000; Toronto Star exclusive of Metro = 715,000; Duplication: 166,000. NOTE: 2012/13 Metro Network data does not include readership for Regina or Saskatoon. 7

  8. Now it’s easier to cover Toronto 7-days a week, with Toronto Star’s Saturday and Sunday edition, plus The Kit. Toronto. Covered. Print Readership (000) – Toronto, Adults 18+ Metro Media 1.3M daily print readers 3x the reach of the closest competitor Metro + Toronto Star Top 4 read editions in Toronto The Kit 350k weekly readers* Source: NADbank 2012/13 Study. Toronto CMA, Adults 18+; Readership = Read print edition * The Kit = estimate based on % distribution in Toronto 8

  9. Engage with a rapidly growing digital audience. 13 million monthly UVs 9 million Monthly desktop UVs 4 million Monthly mobile UVs 13 million digital impressions 122k Facebook fans 413k Twitter followers UV (000) PV (000) Metro 1,000 3,000 Star 8,000 43,000 Kit 50 160 Total 9,000 46,000 UV (000) PV (000) Metro 900 10,000 Star 3,000 21,000 Kit 20 140 Total 3,800 31,000 UV (000) PV (000) Metro 1,900 13,000 Star 11,000 64,000 Kit 70 300 Total 12,800 77,000 FB Twitter Metro 55,200 209,000 Star 60,200 190,800 Kit 6,500 8,060 Total 121,900 413,260 Source: Digital Traffic Google/Omniture/Flurry Analytics (January 2014) Social Audience: Hootsuite Analytics (January 2014) 10

  10. Digital Audienceprofile male/female 53/47 47/53 48/52 A25-54 61% 58% 58% A18-49 60% 59% 65% A18-34 28% 33% 29% HHI $100k+ 40% 41% 37% 11 Source: ComScore Demographic profile January 2014; Canada Metronews sites, Thestar.com (% Composition)

  11. Right Time 85% Morning of Metro’s print copies are picked up by 10am. 54% Noon Now it’s easier to target your audience at the right time. of Metro’s desktop traffic is during the day. Night 50% of Metro’s tablet traffic is in the evening. 12 Source: Internal Circulation estimate ; Google Analytics, January 2014

  12. Right Place 71% 82% 40% of the Toronto Star’s print copies are delivered to the home. Metro Media Sales covers 15 Census Metropolitan Areas, which represent 82% of Canada’s total CMA population. of Metro’s digital traffic is mobile. 410 Metro promoters across the country daily Now it’s easier to target your audience at home, on the go and in urban areas. Metro media sales products are distributed through a variety of channels, allowing multiple touch points and options for advertisers. From targeted insert distribution through home delivery, mass reach in the urban core, sampling opportunities through our street promoters and time and demo targeting on our digital properties. Top 10 Markets in Canada National. Ontario. Toronto. 69% Source: Toronto Star CCAB Statement for 12 months ending December 2012; Statistics Canada 2012 projection, Google Analytics, January 2014 13

  13. Experiential and Sampling Induce trial of your products and drive engagement with your brand rive traffic to your stores. Creative Executions High impact advertising: In print and digital. • Creative executions • Contests • Experiential and sampling • Custom content • Inserts and flyers • Ad testing (RAM) Custom content Special features and custom publishing solutions. On all platforms.

  14. Circulation and readership by market Appendix Source: Digital Traffic: Google/Omniture/Flurry Analytics (January 2014) Social Audience: Hootsuite Analytics (January 2014) Readership :NADbank 2012/13 Mid-Year study, Adults 18+; Read Yesterday Circulation: CCAB Audit Toronto Star (12 months ending December 2012) Metro (3 months ending December 2012) 15

  15. Daily and Weekly Sections Appendixsections 16

More Related