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Title Slide Data Sources Alhurra & Radio Sawa Surveys

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Title Slide


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Data Sources


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Alhurra & Radio Sawa Surveys

Survey research for Alhurra TV and Radio Sawa in the Middle East is done by ACNielsen and D3 Systems (for Iraq and Syria only) through the BBG's global research program independently managed by the Washington, DC-based research firm InterMedia. Unless otherwise noted, interviews are face-to-face among adults (aged 15+) .


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Reach


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Middle East Reach


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Total Audience of Alhurra and Radio Sawa


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Alhurra TV and Radio Sawa Weekly Audiences by Country


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Alhurra Trends


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Daily and Weekly Viewership of Alhurra

Base: All respondents


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Radio Sawa Trends


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Radio Sawa Listeners Under 30


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Alhurra in the Broadcast Environment


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Station Comparison: Yesterday Viewing


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Algeria 2007


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Bahrain 2006


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Egypt 2008


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Iraq 2008


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Jordan 2008


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Kuwait 2007


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Lebanon 2008


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Morocco 2008


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Oman 2008


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Saudi Arabia 2008


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Syria 2008


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UAE 2008


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Weekly Audiences in Millions:Main Regional Stations


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Reliability


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Reliability of Alhurra


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Reliability of Radio Sawa


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Understanding


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“Understanding” Question

Q: To what extent has your listening to Radio Sawa/viewing of Alhurra increased your understanding of: current events/American culture and society/U.S. policies?

  • A great deal

  • Somewhat

  • Very little

  • Not at all

  • Don’t know/Not relevant


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Alhurra: Understanding of Current Events


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Alhurra:Understanding of U.S. Culture and Society


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Alhurra:Understanding of U.S. Policies


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Radio Sawa Understanding of Current Events


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Radio Sawa Understanding of Culture & Society


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Radio Sawa Understanding of US Policies


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Radio Sawa asa News Source


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The Question

  • While surveys showed from the start that Sawa was attracting large audiences, critics charged that listeners were using it solely as an entertainment station.

  • Are listeners in fact using Sawa for news or are they switching off when the news comes on?


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What Do Listeners Do When the News Comes On?

  • Q.When you are listening to Radio Sawa and the news comes on do you usually?

    • Listen the same as to any other program

    • Pay more attention

    • Pay less attention

    • Switch to another station

    • No special pattern

    • Don’t know/Not relevant


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What Do Sawa Listeners Do When The News Comes On?


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Using Radio Sawa For News


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TV Channels Used for News

  • Did you watch [LIST OF CHANNELS] in the last 12 months?

  • When was the last time you watched [EACH CHANNEL WATCHED IN LAST 12 MONTHS]?

  • And of the channels you have mentioned [ALL CHANNELS WATCHED IN LAST 12 MONTHS], which do you regularly use for news and information about current events?


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“Regular” Use of Alhurra for News


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Frequency of Watching News on Alhurra

  • You mentioned that you have watched Alhurra. How often do you watch the news on that station?


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Frequency of Watching Alhurra for News


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Most Important Channels for News and Information

  • Among the channels you use for news and information [CHANNELS MENTIONED IN C.4.5], which one is your most important source of news and information?

  • Which is the second most important source of news and information?

  • Which is the third most important source of news and information?


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Alhurra as a Top News Source


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