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Presentation Transcript


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Alhurra & Radio Sawa Surveys

Survey research for Alhurra TV and Radio Sawa in the Middle East is done by ACNielsen and D3 Systems (for Iraq and Syria only) through the BBG's global research program independently managed by the Washington, DC-based research firm InterMedia. Unless otherwise noted, interviews are face-to-face among adults (aged 15+) .
























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Weekly Audiences in Millions:Main Regional Stations






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“Understanding” Question

Q: To what extent has your listening to Radio Sawa/viewing of Alhurra increased your understanding of: current events/American culture and society/U.S. policies?

  • A great deal

  • Somewhat

  • Very little

  • Not at all

  • Don’t know/Not relevant








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Radio Sawa asa News Source


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The Question

  • While surveys showed from the start that Sawa was attracting large audiences, critics charged that listeners were using it solely as an entertainment station.

  • Are listeners in fact using Sawa for news or are they switching off when the news comes on?


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What Do Listeners Do When the News Comes On?

  • Q.When you are listening to Radio Sawa and the news comes on do you usually?

    • Listen the same as to any other program

    • Pay more attention

    • Pay less attention

    • Switch to another station

    • No special pattern

    • Don’t know/Not relevant




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TV Channels Used for News

  • Did you watch [LIST OF CHANNELS] in the last 12 months?

  • When was the last time you watched [EACH CHANNEL WATCHED IN LAST 12 MONTHS]?

  • And of the channels you have mentioned [ALL CHANNELS WATCHED IN LAST 12 MONTHS], which do you regularly use for news and information about current events?



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Frequency of Watching News on Alhurra

  • You mentioned that you have watched Alhurra. How often do you watch the news on that station?



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Most Important Channels for News and Information

  • Among the channels you use for news and information [CHANNELS MENTIONED IN C.4.5], which one is your most important source of news and information?

  • Which is the second most important source of news and information?

  • Which is the third most important source of news and information?



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