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Glantz, Kacirk & McCulloch “Back to the future: Smoking in movies in 2002 compared with 1950’s levels” (2004) Design Random sample (N=30) 20 movies from the 1950’s 5 movies from 2001 5 movies from 2002 Code for smoking behavior for 1 hour of film time Incidents of smoking

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Glantz, Kacirk & McCulloch

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Glantz kacirk mcculloch l.jpg
Glantz, Kacirk & McCulloch

“Back to the future: Smoking in movies in 2002 compared with 1950’s levels” (2004)


Design l.jpg
Design

  • Random sample (N=30)

    • 20 movies from the 1950’s

    • 5 movies from 2001

    • 5 movies from 2002

  • Code for smoking behavior for 1 hour of film time

    • Incidents of smoking

    • Number of tobacco ads

    • Number of ashtrays


Results l.jpg
Results

  • 10.9 in the 1950’s movies

  • 10.9 in the 2000’s movies

  • [yet an earlier study showed only 4.9 behaviors in films of 1980-1982]


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Interpretation

  • Not consistent with the real world situation

    • 44% smoked in 1950s

    • 22.8% smoked in 2001-2002

  • Dilemma: Is Hollywood being paid by the tobacco industry (evil) or are they doing it for free (stupid)

  • Nothing can be concluded about whether all this smoking in films causes people to smoke

  • Query: what if the sample had included the 2005 film, “Good Night and Good Luck”?


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