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HOW TO WRITE A LANDING PAGE COPY THAT CONVERTS

Landing page copy is the life of your landing page. It means that you need to use the right strategy for landing page content writing. In this article, we discuss the best ways to write a high-converting landing page copy. Originally published at https://writeme.ai/blog/how-to-write-a-landing-page-copy-that-converts/#what-is-the-average-conversion-of-a-landing-page

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HOW TO WRITE A LANDING PAGE COPY THAT CONVERTS

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  1. HOW TO WRITE A LANDING PAGE COPY THAT CONVERTS Landing page copy is the life of your landing page. It means that you need to use the right strategy for landing page content writing. In this article, we discuss the best ways to write a high-converting landing page copy. info@writeme.ai www.writeme.ai

  2. info@writeme.ai www.writeme.ai Fundamentals of a Landing Page Copy The main focus of a landing page copy is to help your audience and spur action. Keeping that in mind, here are some principles of landing page that you need to keep in mind while crafting its copy: Point Out A Problem Problems invite solutions. Solutions invite actions. Thus, start by identifying different problems that your target audience may face during different situations. Identify the Pain Points Problems lead to pains in your reader’s life. Explore how the problems identified in principle one are affecting your audience’s life. Which habits or beliefs are changing as a result of problems that exist? Which factors are causing the problem and how it is impacting your audience? In your landing page copy, emphasize the pain points of your readers and move on to offering solutions.

  3. info@writeme.ai www.writeme.ai What Should Your Landing Page Copy Look Like? The landing page copy principles give you a direction to start the writing process. However, you need to keep a few important things in mind while writing your landing page copy. A good landing page copy is: Clear: Your offer and message should be clear and to the point. Your audience shall be able to understand it easily. Concise: Keep your content short, free from fluff and specific to your audience. Use as few words as possible, but make sure they are powerful. Engaging: Since your landing page copy is essentially a message, it shall be engaging for your audience to retain their attention. Use examples, tidbits and any other interesting thing to ensure engagement.

  4. info@writeme.ai www.writeme.ai Expert Tips For Writing a Landing Page Copy For Best Results Even the most experienced writers struggle to create an effective landing page copy. The reason is that the best landing page copy is a mix of some important elements that shall be followed in a specific way. High converting landing pages are not only easy to view but also memorable for the visitors.

  5. info@writeme.ai www.writeme.ai Focus on Your Goal Your potential customers do not care about your product or service features, they care about what your offering will do for them. In other words, your landing page copy shall sell an outcome, not a product or a service. Before you begin writing your landing page copy, articulate the outcomes of your offering and portray them in your copy.

  6. info@writeme.ai www.writeme.ai Answer 3 Main Questions Customers have a short time and even shorter attention span. So, remember the 5-second rule and apply it. Before they your prospects lose interest, your landing page shall answer these three main questions for your customers: • Who you are? • What is your offering? • Why does your offering matter to your customers?

  7. info@writeme.ai www.writeme.ai Landing Page Copy FAQs What is a landing page copy? A landing page content is a script you write for your digital sales marketing. It acts as your digital salesperson. It means that it can target tons of potential customers with a single, effective message. The goal of landing page copy is to influence customers’ decision-making process, generate demand for offering and inspire the desired action from the leads. A strong landing page text can blow the much-needed life in your marketing campaign for the best revenue generation. Drafting Legal Documents: I’ve witnessed the AI’s ability to generate comprehensive drafts, reducing the time it takes to start working on the finer legal details.

  8. info@writeme.ai www.writeme.ai Lets understand the use or Prompts We will use WriteMe.ai with ChatMe Download icons from: https://www.flaticon.com/authors/super-basic-straight/outline?author_id=1&type=standard Article Writer Copywriter ChatMe

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