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How to Create a LinkedIn Company Page that Converts [VISUAL GUIDE] PowerPoint PPT Presentation


Whether you're creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered. From crafting a killer company description to choosing an eye-catching banner image, we'll walk you through the entire process and will reveal some "pro tips" courtesy of LinkedIn. * Visual guide - a PDF with examples of the most successful LinkedIn Company Pages, plus insider tips from the folks at LinkedIn. * Checklist - a printable resource with all the steps you'll need to create an exceptional Company Page. * Templates - image templates in PPT and PSD format with the proper dimensions for your logo, cover image, and more.

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How to Create a LinkedIn Company Page that Converts [VISUAL ...

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How to create a linkedin company page that converts visual guide

A VISUAL GUIDE TO

CREATING A HIGH PERFORMING

LINKEDIN

COMPANY PAGE


How to create a linkedin company page that converts visual guide

INTRODUCTION

Your LinkedIn Company Page is an online beacon for both

prospective customers and prospective employees. As

such, it is a truly unique space on the web, one that blurs

the lines between knowledge-sharing platform and

relationship-building tool.

TABLE OF CONTENTS

1) Company Overview

PAGE 2

2) Logo And Banner Image

PAGE 3

To help you make the most of your LinkedIn Company

Page, we’ve put together this visual guide, which features

several “Pro Tips” that LinkedIn has contributed, along

with some visual examples we’ve gathered from top-

performing Company Pages.

3) Careers Page

PAGE 6

4) Showcase Pages

PAGE 7

So, flip on through and find some inspiration. And if you’d

like a text-only version of LinkedIn’s tips, refer to the

checklist that came with your download. Thanks!

5) Featured Groups

PAGE 9

6) Company Updates

PAGE 10

Created By:

Erik Devaney

Content Strategist, HubSpot

@BardOfBoston

7) Page Analytics

PAGE 11


How to create a linkedin company page that converts visual guide

Company

Overview

1

PRO TIP

“Make it easy for the right people to find your

Company Page by adding SEO terms in the

description and ‘Specialties’ sections.”

-- LinkedIn

Above: Company overview from LinkedIn’s Company Page


How to create a linkedin company page that converts visual guide

2

Logo &

Banner

PRO TIP

“Keep your Company Page fresh with rich

cover images that reflect your company’s

accomplishments, events, and offerings.”

-- LinkedIn

Above: Kellogg’s Company Page cover image, which highlights recent

accomplishments


How to create a linkedin company page that converts visual guide

2

Logo &

Banner

(continued)

Above: The Weinstein Company’s cover image, which highlights an upcoming film release


How to create a linkedin company page that converts visual guide

2

Logo &

Banner

(continued)

Above: Apple’s Company Page cover image, which highlights a product feature


How to create a linkedin company page that converts visual guide

3

Careers

Page

PRO TIP

“Studies show that a strong employer brand can cut

cost per hire by over 50%. Use rich media (like video)

on your Careers Page to showcase yours.”

-- LinkedIn

Above: NPR’s Careers Page on LinkedIn, which features an employee video


How to create a linkedin company page that converts visual guide

4

Showcase

Pages

PRO TIP

“For business lines or initiatives with unique

messaging and audience segments, consider

creating a dedicated LinkedIn Showcase

Page.”

-- LinkedIn

Above: Cover images from Adobe’s two Showcase Pages, which highlight different business lines:

Adobe Creative Cloud and Adobe Marketing Cloud


How to create a linkedin company page that converts visual guide

4

Showcase

Pages

(continued)

Above: Examples of Adobe using unique messaging for each of its Showcase Pages


How to create a linkedin company page that converts visual guide

5

Featured

Groups

PRO TIP

“Tie all of your LinkedIn communities together by

using Featured Groups to show Groups you manage

or participate in on your Company Page.”

-- LinkedIn

Click Me!

Above: Sidebar menu showing HubSpot’s Featured Groups


How to create a linkedin company page that converts visual guide

6

Company

Updates

PRO TIP

“Every like, comment, and share increases your

reach. Prompt your followers to take action on your

updates by asking thoughtful questions.”

-- LinkedIn

Above: Examples of Commonwealth Bank using Company Page updates

to ask questions and engage with its audience


How to create a linkedin company page that converts visual guide

7

Page

Analytics

PRO TIP

“Get insight into what’s working and what’s

not by using Company Page Analytics to test

frequency, topics, and formats.”

-- LinkedIn

Above: Example Company Page Analytics (note: some data has been hidden)


How to create a linkedin company page that converts visual guide

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