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KILLER COPY THAT CONVERTS… EVERYTIME

KILLER COPY THAT CONVERTS… EVERYTIME. FIRST AND FOREMOST. You MUST have a killer product/service Know Your Customers WANTS It’s much easier to satisfy a want then it is to get a prospect to realize a need Understand the Benefits People don’t buy features…they want benefits Be Yourself

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KILLER COPY THAT CONVERTS… EVERYTIME

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  1. KILLER COPY THAT CONVERTS… EVERYTIME

  2. FIRST AND FOREMOST • You MUST have a killer product/service • Know Your Customers WANTS • It’s much easier to satisfy a want then it is to get a prospect to realize a need • Understand the Benefits • People don’t buy features…they want benefits • Be Yourself • People by from people…Be someone people want to buy from • Facts Tell…Stories Sell

  3. AIDA & PAS • Attention • Interest • Desire • Action • Problem • Agitate • solve

  4. YOU’RE ABOUT TO DISCOVER THE SINGLE MOST IMPORTANT PART OF ANY SALES COPY…WHEN YOU MASTER IT YOU WILL MAXIMIZE YOUR PROFITS… • The most important piece of any sales copy • Grabs attention • Gets them to take action • Start reading your copy • Be bold, have fun, and get a little… OUTRAGEOUS

  5. TIPS FOR GREAT HEADLINES • Speak to Hot Buttons • Pain • Pleasure • Newsworthy / News related • Arouse curiosity • Enter the conversation going on in their head • Coffee talk, hair dresser diaries • Answer the most important question… • WIIFM?

  6. FILL IN THE BLANK HEADLINES • Who Else Wants to_____________________? • Would You Like to _____________________? • Are You Ready to ______________________? • Discover _______________________ below… • Give Me ____________________________ and I’ll Help You _______________________! • ________________ Ways to _____________.

  7. SUB-HEADLINES • EXTREMELY IMPORTANT • Break up long copy • A lot of people will just read the headlines, sub-headlines and P.S. • Write for both types of readers • Skimmers • Analysts

  8. THE OFFER • #1 Sales Mistake Made by Trainers • Not asking for the order • YOU HAVE TO ASK FOR THE SALE! • Fitness Professionals know this and aren’t afraid of this • Be bold. Be confident. • Make it easy to buy • BIG BUTTONS • Multiple payment options

  9. GET THEM TO BUY NOW! • Create Scarcity, Urgency & Tremendous Value • Limited offer • Deadline • Quantity • Space • Bonuses • Perceived value is key! • Some will buy just to get the bonuses…

  10. THE GUARANTEE • Makes people feel more secure • BE BRAVE! • The BIGGER the Better • Refunds are rare… • Tips • Certificate • Picture

  11. POST SCRIPT • Many readers will skip straight to the bottom to see the price • A Well Written PS serves as a… • 2nd Headline • Reason to go back and read the copy • Motivator to take action • Don’t Go Nuts. 1 – 2 is ideal • Get their attention • Create urgency

  12. ENHANCEMENTS • Bullets • Boxes • Pictures • Handwriting • Sequences • Autoresponders

  13. P.S. – Writing good sales copy is critical for getting the attention, interest and desire of your “cold” prospects. Without it, they’ll NEVER take action, and just go back to what they were doing before they saw your offer. P.P.S. – Start putting these techniques to work right now, before your local competition does…

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