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Persuasion

Definition Claims Proofs Audiences. Persuasion. Definition- The process of creating, reinforcing or changing people’s beliefs and/or actions. Persuasion. Aristotle- “Persuasion is the antithesis of Violence” an·tith·e·sis       [an- tith - uh -sis] 1. opposition; contrast.

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Persuasion

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  1. Definition Claims Proofs Audiences Persuasion

  2. Definition- The process of creating, reinforcing or changing people’s beliefs and/or actions. Persuasion

  3. Aristotle- “Persuasion is the antithesis of Violence” an·tith·e·sis       [an-tith-uh-sis] 1. opposition; contrast Quote for Analysis

  4. Questions of Fact- Debatable, Causal Relationships, Predictions • Questions of Value- Right or Wrong? Good or Bad? Fair or Unfair? Ethical or Unethical? Beautiful or Ugly? • Questions of Policy- Should or should not be done? Persuasive Claims

  5. Aristotle- “Rhetoric is the faculty of discovering all of the available means of Persuasion” rhet·o·ric       [ret-er-ik] 3. the study of the effective use of language. 4. the ability to use language effectively. 6. the art of making persuasive speeches; oratory. Another Quote for Analysis

  6. What are some of the qualities or traits that make someone persuasive or believable? Question

  7. Reasons to Believe • Ethos- Personal qualities that make on credible. Credibility • Pathos- Appeals or reason directed towards the audience’s emotions. • Logos- Logic, wisdom Persuasive Proofs

  8. Friendly- Interested in your subject and favorably inclined towards your position. • Neutral- Dealing with a mixed group. Some against, some for, some knowledgeable, some don’t know, some interested, some don’t care. • Hostile- Against what you are saying, chanting, holding signs, throwing things. Persuasive Audiences

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